https://strategylab.ca/wp-content/uploads/2019/12/video-strategy-outcare-the-competition.jpg 1600 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2020-01-27 04:11:372020-01-28 22:45:30Out-Caring The Competition Using Video
https://strategylab.ca/wp-content/uploads/2017/03/Why-You-Wont-See-Any-Blouses-or-Ties-at-the-Stratlab-Office-1.jpg 1336 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-04-16 13:54:492017-04-17 01:10:26Dress Code? Nah. Why You Won’t See Any Blouses or Ties at the Stratlab Office
In Ricardo Semler’s Maverick he tells the story about the first few times he came in on a weekend. The first thing he noticed “people dress differently when they come in on the weekend, why is that?”. They did it to be more comfortable. But don’t we want everyone to be comfortable when they are working all week long?
The dress code era at Semco was ended.
The executive dealt with the obvious backlash. “What if someone doesn’t want to do business with us because of the way someone is dressed in a meeting?” Ricardo’s answer; “if someone doesn’t want to do business with us because of the way one of our employees ‘looks’ then that’s probably someone we shouldn’t be doing business with”. Wow, that’s leadership.
Isn’t that simple? Why do you try to make your staff conform? Because you’ve always done that? That’s not a good reason why. Ask your staff, what they think, you may stumble upon a smart way to make your company culture better.
https://strategylab.ca/wp-content/uploads/2017/01/Lifes-too-short-not-to-have-fun.jpg 1333 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-01-10 12:40:212019-12-29 17:40:44The “P” Word In The StratLab Office // eps 57 #InTheLab
It’s about time we talked about the “P” word.
Stop being afraid of it and call out the pink Elephant in the room. Why is being positive looked down on? In a business setting if you come into the room excited, grinning ear to ear, people will ask if you’ve gone mad. I think we should encourage people to be happy, excited, down right ecstatic to be there. Why not, life’s too short not to have fun.
Why do we tolerate people in society that think life is about being “serious” and “professional”. Two adjectives this author doesn’t do very well with.
There’s a psychological side to being positive as well. Studies show that a positive mindset allows your brain to be more creative as well as increases white blood cell count helping strengthen your immune system. You can’t argue with science! Being happy keeps you healthy and makes you smarter.
In the @Stratlab office if someone is being negative, gossiping, talking ill of someone else, or just in general being a negative Nancy, we won’t tolerate it. We blow the horn of negativity.
Yes you read correct. Born out of Big Idea Camp as a way to keep everyone positive, the Horn of Negativity is an air horn that rarely got used. We started it as a joke and it’s lasted ever since. The team knows now not to be negative, no gossiping or else they’ll get an ear full.
Lastly, it’s easy to be negative. It’s easy to be a critic. It’s easy to sit at the sidelines and complain. It’s easy not to put in any effort and just expect change to happen. But that’s not how life works.
It’s much harder to try to change things. It’s much more difficult to help look for solutions, to not complain without being willing to be a part of the change.
Take the difficult path, be a positive change agent in society. Man we need now more than ever.
https://strategylab.ca/wp-content/uploads/2016/01/Stratlab-a-year-in-review.jpg 1045 2194 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2015-12-31 22:54:502018-02-14 00:20:402015 Year in Review at Strategy Lab || ep 42 #inthelab
Growth, experiments, and a whole lot of page views! The 2015 wrap up of Strategy Lab Marketing, the little marketing engine that could do the impossible!
4 new @stratlab t-shirt designs
6 new posters
7 new postcards
11 new stickers
42 #inthelab episodes filmed and published
48 presentations given
56 websites Built
85 websites monitored in Google Analytics
1,205 likes on Instagram
1,242 lottery tickets given away
1,575 keywords tracked weekly in Moz
89,983 website page views on strategylab.ca
1,161,000 pages crawled weekly in Moz
https://strategylab.ca/wp-content/uploads/2016/06/branding-dont-buy-it.jpg 667 1000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2013-03-17 21:58:192017-04-04 23:15:57What You Need To Know About Branding
I just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining way to learn about branding and the counter-arguments you’re going to get when you try to adapt a new culture in your company.
Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers’ experiences.