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Recently, we were in Toronto filming with an amazing organization who are looking for different ways to tell their story. As an example, Jeff showed me this video in a meeting. Instead of focusing on humour, we were given the challenge to focus on the human element.
Then, I started crying. It’s an emotional story. If you have a brother, then it may hit home. I’m finding more and more brands are going after the heart strings instead of the laughs. Personally, I like it. It’s healthy to cry – shows you aren’t a psychopath. 🙂
I don’t know if it’s because I have a daughter now, or that I feel I need to make up for what men have done in the past. Helping women advance in business is a major goal of mine, so videos like this speak to me. This one hit me differently. This video details all the phrases you hear when it comes to a female making it in a world that wasn’t designed for them. I don’t care who you are; you need to be championing equal female and male representation in business.
In the future, the world will not be dominated by men. Boards of the future will not be directed by men. I will sleep happy when the “old boys club” is finally dismantled. At the very least, I’m going to put a dint in my industry. m=My daughter will grow up in a world where women are treated equal. We have lots of work to do.
I love the ending.
“It’s only crazy until you do it.”