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Johnny Walker – “Dear Brother”
Recently, we were in Toronto filming with an amazing organization who are looking for different ways to tell their story. As an example, Jeff showed me this video in a meeting. Instead of focusing on humour, we were given the challenge to focus on the human element.
Then, I started crying. It’s an emotional story. If you have a brother, then it may hit home. I’m finding more and more brands are going after the heart strings instead of the laughs. Personally, I like it. It’s healthy to cry – shows you aren’t a psychopath. 🙂
Nike – “Dream Crazier”
I don’t know if it’s because I have a daughter now, or that I feel I need to make up for what men have done in the past. Helping women advance in business is a major goal of mine, so videos like this speak to me. This one hit me differently. This video details all the phrases you hear when it comes to a female making it in a world that wasn’t designed for them. I don’t care who you are; you need to be championing equal female and male representation in business.
In the future, the world will not be dominated by men. Boards of the future will not be directed by men. I will sleep happy when the “old boys club” is finally dismantled. At the very least, I’m going to put a dint in my industry. m=My daughter will grow up in a world where women are treated equal. We have lots of work to do.
I love the ending.
“It’s only crazy until you do it.”
Gillette – “We Believe: The Best a Man Can Be”
A while ago, I was preparing a workshop, for which I typically use videos. For one particular workshop in Saskatoon, I included this Gillette video, and played it as if it were any other clip. What happened was very unexpected. In a room full of women, I glanced over at the one burly man in the room, who was wiping tears away from his eyes. It hit him. The video really hit him.
Whatever your views on men and women, videos like this create an impact. Specially for a brand that sells in large part to an all male audience. What a courageous endeavour for Gillette. Now, it didn’t come without a lot of negative feedback, but any “right” opinion of how we view ourselves is bound to get pushback. That’s why we need to be fighting this fight.
I used to only use funny videos in presentations and workshops. Funny videos are great! They get the crowd into it, they make you happy and they’re easy to share after. Funny videos are great for presentations. Yet, emotional videos do something else. They pull on your heart strings. They make you think, even sometimes cry.
I like this new trend of emotional videos. I think it’s easy to put a funny bit together and film it. It’s much more difficult to write a script about brotherly love and film it in a way that fools you into thinking both brothers are still alive.
