Parenting Tips From Jake Muise Founder of

Maui Nui Venison

byJeph Maystruck/Jul 1, 2023/inAdvice, Blogging, Innovation, Leadership

Usually the Tim Ferriss Podcast is great for business tips and tricks. This episode had me reflecting on how I am as a Dad. Jake has a couple tricks that he shares that are pretty incredible. Now putting them into practice is the hard part!

I always like a Tim Ferriss podcast, but this one was special. I don’t write about how they hunt the Axis Deer at Maui Nui or how they’re literally saving the Hawaiian landscape from this invasive species. Nope, I don’t talk about how intense the hunt is, in the middle of the night, sometimes sprinting to beat the clock. You’ll have to listen to the podcast to get that story. I love this quote from Jake:

“We’re asking our team members to be snipers, rally car drivers, CrossFit athletes, butchers. The people we have on our teams just have these extraordinary skill sets. It’s the funnest thing to watch a guy in his first week.”

— Jake Muise

Had me thinking about parenting and how I treat my wife. Definitely worth a listen: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning

The Secret Pinterest Board

Jake’s got a parenting philosophy that’s as tricky as a secret Pinterest board. He keeps it hush-hush, just between him and his wife. You see, when Jake’s scratching his head, clueless about what to buy her as a gift, he sneaks a peek at their covert Pinterest stash. Bam! Instantly, he becomes the gift-giving guru and their relationship gets an upgrade.

But here’s the catch: this parenting wisdom is like a classified government document. If their kids, parents, or friends find out, it loses its coolness factor. So, they keep it under wraps from everyone! They put on a show when they unwrap presents, keeping the illusion alive. It’s a genius trick, really.

80 Year Old Crying Grandma

And then there’s the legendary tale of the 80-year-old sobbing ladies. When their kids are driving them bonkers, they pull a stunt that would make Oscar-worthy actors proud. They plunk themselves down, hands covering their faces, and transform into elderly folks. Complete with tears and all! They ask themselves, “Would I trade this chaotic moment for being 80?” Talk about a perspective shift.

Realizing that youth is fleeting and time is precious, their attitude does a 180. Suddenly, they’re not yelling as much, letting the kids frolic a little longer, and even dishing out treats before bedtime. Because, hey, before you know it, those kiddos won’t be so little anymore. They’ll be fully grown adults, ready to take on the world.

Parenting: the tug-of-war you’re going to lose

And here’s where the tug of war comes into play. Jake compares parenting to an epic tug of war battle. But listen up, folks, it’s a game you’re destined to lose! Winning means sheltering your kids from life’s challenges, and that’s a big no-no. The goal isn’t to keep them safe in your cozy bubble; it’s to make them tough as nails, ready to conquer whatever the world throws their way.

So, loosen your grip on that rope of control and let them face obstacles head-on. Guide them, support them, but let them experience the ups and downs of life. Because if you win this tug of war, well, your kids might end up as clueless as a fish out of water when they step into the real world. And that’s a hilarious disaster waiting to happen!

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

"*" indicates required fields

    Top Rated Service 2026
   
 4.9
 4.9
 verified by Trustindex 
 Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
  Write a review 
 
 
 
   
 
 
      Posted on Google  
   
   Mark Johnston 
 24 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. A great group that does great work! High recommend!!
  
 
     Posted on Google  
   
   Paula Estin 
 15 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website.  I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise.
We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using!
You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
  
 
     Posted on Google  
   
   M. Tolley 
 28 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined.

His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless.

I can only hope to work with Brandon again.
  
 
     Posted on Google  
   
   Ben Hebert 
 28 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
  
 
     Posted on Google  
   
   ReginaFlyerExpress 
 24 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
  
 
     Posted on Google  
   
   Kyle Halvorson 
 31 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market.  Always great dealing with Jeph & Brandon!

"If you are awesome online, you better be awesome offline."
~Jeph Maystruck
  
 
     Posted on Google  
   
   Garrett McMillan - GMAC Golf 
 13 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
  
 
     Posted on Google  
   
   Annette M Frazier 
 11 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
  
 
     Posted on Google  
   
   Northland Forest 
 23 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
  
 
     Posted on Google  
   
   Tanner Ewashko 
 23 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. Strategy Lab is the best!