Loading
StratLab Marketing
  • Home
  • About
  • What We Do
    • Website Development
    • Photography & Videography
    • Graphic Design
    • Social Media Strategy
    • Marketing Strategy
    • Search Engine Optimization (SEO)
    • Workshops & Presentations
  • Our Work
  • Blog
  • Community
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px

Operation Alberta Flood Cleanup

Jul 11, 2013/in Research, Uncategorized/by Strategy Lab

groupflood

The call came in the form of a group Facebook message from friend and former hockey coach Barret Kropf from Caronport. Some mutual friends of ours from High River, Alberta had been in one of the hardest hit areas of the recent flood and hadn’t been able to return to their home since their abrupt evacuation and Barret was taking it upon himself to challenge a group of us to hit the road in his family’s motorhome with whatever tools we could find to spend the Canada Day long weekend helping our friends clean up upon returning to their damaged home.

To be frank, as with many calls to action via Facebook, there was some tentativeness in the replies from the group. Notice was short for a weekend that was long and the knee deep water we’d soon find wasn’t the kind we’d expected to spend our weekends in. Regardless, Barret handled the logistics and did everything he could to make it possible for a few of us to make the trip. On the day of departure, when we received the news that residents wouldn’t be allowed to return to High River during the time we were there, we decided to strike out to Calgary anyway — eager to help anyone in need.

Here’s a CTV news clip of us the day before striking out on the open road that highlights the contributions of many Saskatchewan residents.
CTV News Coverage (at 1:00 mark)

Upon finally arriving in Calgary, we met up with our friends Ryan and Genevieve Morrison who directed us to the Bowness area — just a block from their home — where many houses had been severely damaged and the volunteer efforts were underway. With no real plan in mind, we buckled our tool belts, slipped on some gloves, and made our way down to Bowness Crescent. (Despite the hard work that would ensue, if your ideal job is one where you’re offered a burger and a popsicle every three minutes, this is the place for you.) Volunteers swarmed the street in many roles, shapes, and sizes. The rest of the day consisted of checking in at the volunteer tents which were located in the front yard belonging to the first guy we ran into, shovelling muck out of basements, hauling dirt to yards lining the river bank, politely declining burgers number 4 through 35, and enjoying the feelings associated with contributing to a worthwhile cause.

Here’s a taste of our weekend in video form:

The second and final day of our stay was spent in Calgary’s Mission District. The devastation in this area was even more of an eye opener. The volunteer efforts seemed to be more centralized and organized with dispatch tents, barbecues, spare tools, sunscreen, and mosquito spray all located in the Safeway/Shopper’s Drug Mart parking lot at the corner of Elbow Drive and 4th Street SW. From here, we were sent to various locations to move furniture in and out of garages, remove tile from basement floors, and tear down slats and drywall in homes. This was by far the toughest day of work. Homeowners were eager to show us just how severe the flooding had been in their homes. One owner of a beautiful home showed us where the water line had been at the peak of the flood; halfway up his fireplace, about four feet above the floor, on the house’s main level. It was now being completely gutted.

We ended up spending most of our time in a house owned by a twenty-something girl’s family. Over just a couple short days, she had been required to absorb the shock of being chased from her home, come to terms with the damage, see multitudes of people charge in to help clear all of her belongings out to the front lawn, and finally become a project manager for an extremely daunting job being carried out by roughly 100 different volunteers (often 20+ at a time) stopping in for varying lengths of time with sledgehammers. This was a situation common to many homes across the city and I couldn’t help but admire the strength of those dealing with that kind of stress and sleepless nights.

All in all, I took many things away from this edifying weekend. Among them were a restored faith in humankind, a recognition of the need for leadership, management, and humility in volunteer efforts, and the realization that helping fellow Canadians may be the best way to celebrate our country’s birthday — or any day for that matter.

 

 

Tags: volunteering
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://strategylab.ca/wp-content/uploads/2013/07/groupflood.jpg 818 1024 Strategy Lab /wp-content/uploads/2023/11/SL-2023-Logo-White-1030x363.png Strategy Lab2013-07-11 17:40:122017-12-31 16:28:00Operation Alberta Flood Cleanup
You might also like
3 Reasons Why You Should Be a Plusone Mentor at the YMCA 3 Reasons Why You Should Be a Plusone Mentor at the YMCA
Between Two Sequoias w/ Braedon McLeod || Eps 25 #BetweenTwoSequoias
Search Search
Recent
  • Big Idea Camp 2026: Build what matters.Sep 9, 2026 - 3:33 pm
  • Skunk Works Book
    Books to Read: Impossible Things, People, Football, Skunk...Aug 23, 2026 - 3:25 pm
  • Don't confuse polish with value
    Don’t Confuse Polish With ValueAug 7, 2026 - 1:39 pm
  • What To Do in the Age of AI Built Websites and AI Built Everything
    What To Do in the Age of AI Built Websites and AI Built...Aug 5, 2026 - 1:51 am
  • What have YOU used AI for?-canada
    We asked 1,000 People in Canada: What Have You Used A.I....Jul 30, 2026 - 2:11 pm
Tags
#InTheLab advice bestof books books to read business strategy customer service education Human first innovation inspiration learning lessons marketing marketing strategy mindset online strategy presentations psychology quotes regina smarter thinking social media strategy stratlab teaching thinking video videos what is the future of marketing

Top Posts

  • 30 Podcast Episodes You Need To Listen To Before You Die
  • The 30 Best Ted Talks
  • The Final Essay by Steve Jobs
  • Where do you want to go?
  • What is "Flexing"? And Why You Shouldn't

Some of our Favourite Blogs

  • How Do We Measure Your Website Strategy?
  • 33 Lessons in Neuromarketing
  • 27 Questions About Your Customer Service Strategy
  • 21 Questions About Your Search Engine Strategy
  • 3 Hacks That Will Make You Instantly Better at Instagram
  • The Top 10 Most Visited Pages on Our Website in 2022 and Why (Video)
  • 10 Ways To Help a Business That Cost You Absolutely Nothing
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • 50 Courses From 27 Different Universities, All For Free
  • 99 of the Most Creative Advertisements in the World
  • 7 Must Read Business Books in 2022
  • How To Get a Website To Rank on the First Page of Google (For a LOCAL company)
  • How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
  • Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower
  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Top Rated Service 2026
Google
Google star 1Google star 2Google star 3Google star 4Google star 54.9
4.9Google star 1Google star 2Google star 3Google star 4Google star 5
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
Write a review
Posted on Google Google
Mark Johnston profile picture
Mark Johnston
24 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A great group that does great work! High recommend!!
Posted on Google Google
Paula Estin profile picture
Paula Estin
15 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
Posted on Google Google
M. Tolley profile picture
M. Tolley
28 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
Posted on Google Google
Ben Hebert profile picture
Ben Hebert
28 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
Posted on Google Google
ReginaFlyerExpress profile picture
ReginaFlyerExpress
24 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
Posted on Google Google
Kyle Halvorson profile picture
Kyle Halvorson
31 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
Posted on Google Google
Garrett McMillan - GMAC Golf profile picture
Garrett McMillan - GMAC Golf
13 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
Posted on Google Google
Annette M Frazier profile picture
Annette M Frazier
11 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
Posted on Google Google
Northland Forest profile picture
Northland Forest
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
Posted on Google Google
Tanner Ewashko profile picture
Tanner Ewashko
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is the best!


  • Talk to us!
  • 306.535.9697
  • info@strategylab.ca
  • Visit us at Path Cowork
  • 200 – 1965 Broad St, Regina, SK
  • Home
  • About
  • Blog
  • Our Work
  • Community
  • Contact
  • What We Do
  • Website Development
  • Social Media Strategy
  • Videography & Photography
  • Marketing Strategy
  • Search Engine Optimization
  • Workshops & Presentations
© 12,021HE ? Made with ♥ in Regina, SK
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
  • Privacy Policy
  • Fulfillment Policy
Link to: Al D’s Four Keys To Life Link to: Al D’s Four Keys To Life Al D’s Four Keys To LifeAl-Derges-and-Ray Link to: “I’m Life Annie And I’m Going to Bite You In The Ass” Life Lesson’s From Bridesmaids Link to: “I’m Life Annie And I’m Going to Bite You In The Ass” Life Lesson’s From Bridesmaids bridesmaids-the-movie“I’m Life Annie And I’m Going to Bite You In The Ass”...
Scroll to top Scroll to top Scroll to top