You’re in a bad mood, you need to cheer yourself up. Some people go on a shopping spree, some people eat their feelings. If you think spending money on yourself is going to make you happier you’re wrong, kinda. The feeling you get after you spoil yourself with materialistic gifts is short lived and your long-term happiest isn’t affected at all.
So how do you make yourself happy?
It’s a remarkably easy solution.
Do something nice for someone else. Biologically we get more of a benefit from spending money on other than we do on ourselves. If you don’t believe it check out this article on how to buy happiness.
Here’s a video of me talking about how to make yourself a happier person.
If you want to learn more about the study on how to buy happiness here’s the Ted talk.
https://strategylab.ca/wp-content/uploads/2013/03/senjuti-kundu-349426.jpg42882848Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2013-03-07 01:37:542017-12-31 13:01:26How To Make Yourself Happy
https://strategylab.ca/wp-content/uploads/2013/01/denied-1936877_960_720.png610960Strategy Labhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngStrategy Lab2013-01-30 13:37:442017-12-31 12:32:13A Bold Approach to Overcoming Fear of Rejection
I was in a meeting this year and a lady, not knowing what we do, asked this most important question I had ever been asked around a boardroom table.
What do you actually do?
Simple right? Unless you’re a part of a brand new marketing strategy company who specializes in Social Media, marketing strategy and web design. What do we actually do?Make organizations smarter.
What we actually do is quite simple. We find out why you make sales, we find out why sometimes you don’t make sales and together we try and do more of the stuff that makes more sales. We find the best parts of your business and put them online for the world to find.
We base our strategy on the methodology, research, create, engage, measure.
Research: we find everything we can about your organization and your competitors.
Create: we develop your story and begin telling it somewhere (yes somewhere, we’re not sure until we talk to you, it could be Facebook, Twitter, a website, who the heck knows where!)
Engage: we establish a communication strategy including a method of acquiring feedback from your customers.
Measure: finally we develop a way to measure sales increases based on online lead generation. Yes we measure social media, no it’s not impossible we’ve done it lots before. Besides measuring lead generation and conversion rate we also use a lovely customer service measurement tool called Net Promoter Score. And remember, if someone tells you that you can’t measure social media, give them a Ken from Street Fighter uppercut.
We don’t claim to do anything we can’t, and we don’t try to be bigger than we are. We help smart companies who want to grow, with their marketing and strategy. We help you make more informed decisions based on data. We help you measure what matters to your business.
If you think we might be able to help you or if you just have some questions on marketing we’d love to chat. Leave a comment below or check out our contact us page (it’s pretty sweet…)
https://strategylab.ca/wp-content/uploads/2012/12/diego-ph-249471.jpg41353308Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2012-12-18 15:38:432017-12-31 11:58:34What Does Strategy Lab Actually Do?
In Practically RadicalBill Taylor introduces the concept of “Vuja de thinking”. A way to look at a problem from a completely different perspective, or lens, like if this was the first time you had ever looked at this problem. (replace ‘problem’ with ‘strategy’) The book gives a lot of great examples of organizations that just think differently. Here’s a good little PDF on Vuja De Thinking. Read more
https://strategylab.ca/wp-content/uploads/2012/10/hermes-rivera-265380.jpg34565184Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2012-10-31 10:26:262017-12-20 17:17:45Video: On How To Stand Out
If you think it’s social media is the future of marketing you are way off kilter. Social media is merely a means to and ends, a tool, a medium for communication. Social media is not a strategy.
What happens when communication goes from being expensive (press releases, billboards, 30 second spot) to relatively free (website, blog, Twitter account)? We get a fire-hose of information, which makes it much more difficult to standout amongst the crowd. (more noise than signal)
Enter Social Objects, they are the videos we share with friends, the pictures that get retweeted, the reason we tell stories about companies, the reason we remain extremely loyal to some brands. It’s all because of social objects. If something is worth sharing then it is a social object. Billboards can be social objects, commercials can be social objects, products can definitely be social objects. Anything that’s worth telling somebody about, is by definition, a social object.
As a marketer it is now your job to create social objects.
Here’s a video on Social Objects:
Sidenote:
Social objects aren’t created over night. What usually seems like a major breakthrough, is the result of a long process of improving upon the first iteration. The iPod for example may appear to have been a remarkable social object that happened overnight for Apple, when actually it was the product of many different versions improving upon the prior version.
Because creating a social object is difficult, many companies purposely try not to, if it was easy everyone would do it.
https://strategylab.ca/wp-content/uploads/2013/03/Brain-Rules-Quotes-people-dont-pay-attention-to-boring-things.jpg6001000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2012-10-08 22:38:492014-09-14 22:04:21Video: The Future of Marketing – Social Objects
There are only two reason why people go online; to either solve a problem or to entertain themselves, nothing else.
Think about it, you never just “waste time”, you’re solving a news, banking, work, vehicle, or home related problem or you’re entertaining yourself. Gossip sites, games, the news, all forms of entertainment. Twitter can be both, entertaining and solving a problem. Reddit, YouTube, Facebook, are mostly entertaining but can solve problem for us. E-mail newsletters for the most part don’t solve a problem, neither do they entertain, hence why average open rate for e-mail newsletters is dismally low.
https://strategylab.ca/wp-content/uploads/2012/10/markus-spiske-153537.jpg57603840Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2012-10-02 23:31:022017-12-20 16:54:33Video: The Only Two Reasons You Go On The Internet
You’re in a bad mood, you need to cheer yourself up. Some people go on a shopping spree, some people eat their feelings. If you think spending money on yourself is going to make you happier you’re wrong, kinda. The feeling you get after you spoil yourself with materialistic gifts is short lived and your long-term happiest isn’t affected at all.
