Your search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz): “Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

• Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
• It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
• It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz: “Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

• Based on 100 measured variables Moz tracks
• Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
• Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

• Top SEOs believe that external links are the most important source of Google ranking power.
• Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

 

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