https://strategylab.ca/wp-content/uploads/2016/06/branding-dont-buy-it.jpg 667 1000 Strategy Lab https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Strategy Lab2013-01-10 16:30:112016-12-27 00:45:10The NHL and Branding
The NHL and Branding
As you probably know, the NHL and the NHLPA have finally ironed out a new collective bargaining agreement and the current hockey season will be salvaged starting next week. The excitement of some fans has been dampened by bitterness that an agreement wasn’t reached earlier. I’m sure some fans share the dissonance this is creating for me. While I am very much looking forward to watching my beloved Maple Leafs (who are still “sitting in a playoff spot”), the critical customer side of me can’t help but wish I had the gumption to boycott the NHL like I would any other business that closed its doors and offered me, a loyal patron, nothing for months on end.