- Talk to us!
- Visit us at Path Cowork
- 200 – 1965 Broad St, Regina, SK
Ask Dyson or Roomba.
Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.
Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.
You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could
manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.
“It worked, it really worked!”
We went into this class not knowing what to expect. It was my first time teaching entrepreneurship and I wasn’t going to pass up an opportunity for some hands on learning!! A few weeks back before we started UpliftingTshirts.ca I filmed this #InTheLab episode asking the question, how do you teach entrepreneurship? At that time I had no idea what would happen with our newly founded company disguised as an experiment disguised as a class.
T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).
This week on #InTheLab, the Strategy Lab video series, we answer questions from a couple views.
Question 1 from Shalyn: Read more