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Your Favourite show you've never seen

Your Favourite Show You’ve Never Seen // #SocialTV Season 2 eps 1

Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.

A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!

Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.

Greg has a brilliant mind on marketing(works at Look Agency) and he does a podcast on hockey too. He also sends me articles like this….will this be on the test? Read more

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How The C-Suite Are Using Social Media

They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.

So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.

In the presentation you’ll find:

  • Some of the most important Tweets of all time
  • 5 Myths about Social Media
  • Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
  • We finish off with 3 “How To’s”, tips on making you better on Twitter.

If you want to learn more about presentations similar to this, book Jeph to speak or host a workshop, check out our speakers, presentations and workshops page here.
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The Trouble With Social Media

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We all enjoy seeing people like our Instagram pictures, like our Facebook pictures and posts, and favourite our tweets. The problem with these tokens of affirmation is that often, whether we’ve acknowledged it or not, we base our self esteem on these “vanity metrics”.  Once we’ve achieved that “100 like picture” or hit 10 favourites on a tweet, we don’t walk away with confidence and look for different ways of getting better that are actually productive. We look for new ways to do the same thing because, as far as we’re concerned, we’re only as good as our last post. We don’t get better; we simply work to improve the way others see us for the sake of our ego.

This phenomenon of improper focus can be extremely damaging for businesses. Those who pour their energy into stacking up Facebook likes  and Twitter followers are often missing the point. Time spent acquiring these things which, more often than not, have little to no bearing on overall health of an organization, takes away from measuring appropriately.

Did taking five different pictures of the same thing before spending 15 minutes editing and choosing the right filter in hopes of 50+ likes take away from quality time spent building relationships with the people around you? And did celebrating your company page’s 500th Facebook like take time that could have been better spent following up with a recent customer or measuring actual conversions?

Social media can enhance your life and business relationships if used properly and with a purpose. Don’t get caught spinning your wheels.

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