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Bad online reviews

How To Combat Bad Online Reviews

On sites such as Yelp, Trip Advisor, Urban Spoon, Google Reviews, a few bad reviews can ruin your company entirely. At the same time you can use these tools to give your company an unfair advantage.

So how do you ready yourself for the troll attack?

kill em with kindness

1. Kill em with kindness – if you’re a great company people will want to share your story.

Your employees should be brand ambassadors. They should be the ones promoting you and your story to everyone. “But Jeph, they aren’t, what do I do?”. If people aren’t sharing your story enough you have one of two problems, a) you have the wrong people on the bus* or b) your story isn’t good enough to share. Go back to the drawing board. If you story isn’t interesting enough let your staff come up with it. I love the quote from David Kelly, founder of the innovation firm IDEO “In a world filled with so much creative potential, it is dangerous to assume that all good ideas are found at the top.” -David Kelly, IDEO.

2. Make it everyones job to say nice things about your organization.

If your own staff don’t want to tell people about how amazing you are you have a problem. Why isn’t coming up with an internal word-of-mouth strategy not done by more companies? If your staff are excited about what you’re doing, if everyone that comes into your store feels that excitement, sooner than later the word-of-mouth will spread.

Why don’t more people come up with word-of-mouth strategies Jeph?!? Well I’m glad you asked. Few companies focus on word-of-mouth because its hard. It’s hard to come up with a viable plan, it’s even harder to execute it. Once you’ve executed it it’s still hard to hold your staff accountable for something that’s very difficult to measure. If you’re still have trouble with a word-of-mouth strategy move on to point 3…

3. Encourage word-of-mouth by offering an incentive.

If you’ve read any of Stephen Dubner’s or Steven Levitt’s Freakonomics series of books, shows or podcast you would completely understand why offering an incentive may be your best bet. If you offer an incentive people will keep it top-of-mind, they’ll be much more likely to share your message. Don’t assume people want to talk about you, assume you need to make it worth their while to spread your message.

*Wrong People On the Bus was an analogy coined by Jim Collins in Good to Great. Getting the right people on the bus is critical to any organizations success. 

20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Google logoYour search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz):Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

  • Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
  • It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
  • It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz:Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

  • Based on 100 measured variables Moz tracks
  • Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
  • Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

  • Top SEOs believe that external links are the most important source of Google ranking power.
  • Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

 

20. Apartment Regina

google-Keyword-search-apartments-regina

19. Dentists Regina Read more