“There is no such thing as getting more than you put into anything.”

I love this quote, it’s attributed to Kim Nicolaides, I read it in Julien Smith and Chris Brogan’s new book called The Impact Equation. I’m about half way through and have been highlighting in my Kindle a lot. It’s like the no bullshit guide to marketing your company and yourself.

“Well, no matter what your stance, it’s the process of starting that matters. Starting once, on any given day, is easy. Starting every single day is hard, but it’s how your media will be created, how your book will get written, and how your empire will be built. As Kimon Nicolaides once said, “There is no such thing as getting more than you put into anything.” In other words, the work creates the results. There are no shortcuts.”

There’s no easy way about it. It takes a lot of hard, pain-in-the-ass work to accomplish anything amazing. You don’t just wake up one day and have a well read blog, huge Twitter Following or massive Facebook page, you wake up every morning and try to improve just a little bit. Being persistent, doing the work, and constantly improving, in time you’ll have created a masterpiece.

We all have the choice to do the work or not.