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The Business of Belief [14 Brilliant Quotes]

I recently finished an amazing read by Tom AsackerThe Business of BeliefHow the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

It’s an easy read, not very long, and filled with wonderful little stories that teach memorable lessons in a simple manner. I loved the book and have since bought it for people. I really think you should pick up a copy, after all, don’t you want something to believe in?

I’ve heard this stat before but really puts into perspective the ‘maker’ culture we’re living in.

Every two days we create as much information... quotes-eric-schmidt-information

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Professional Stock Photos-the we can make a mobile and a desktop website

My Birthday Wish For You….

…is to inspire someone to do better. To achieve more. To aim higher. We love to undercut ourselves, underestimate our abilities, and set underwhelming goals. Stop it. It’s not fair to yourself.

It’s not hard to inspire someone. All it takes is any random act of kindness.

Buy the first round.
Send a text to someone you haven’t talked to in a while.
Give someone a bag full of candy. (Who doesn’t like candy?)
Give a stranger $5 and tell them the bill fell out of their pocket.
Hold the door open for someone.
Do more than is requested.
Tell someone you love them.
Tell that person who smiles too much how beautiful it looks on them.
Give someone a chocolate bar for no reason at all.
Buy breakfast.
Leave your waitress/waiter a $20 bill and write on it “pass on the love”.
Tell an elderly lady her hair looks gorgeous.
Pay for someones’ coffee in line behind you.
Leave $20 in the bathroom and wait till the next person goes in, which for their smile when they come out.
Fill someones’ parking meter.
Actually give something to the guy who plays guitar at the liquor store.
Make cookies for your significant other.
Say yes the next time someone asks a favor of you.
Buy someone at your office a coffee, someone who you’d never buy coffee for.

Etc.

Get creative, the more you try and help others the more you’ll end up helping yourself. Trust me.

Psst, now pass it along…

The One Secret Thing That Every Brilliant Company Does

Break their expectations.

Their: Define your customer.  This is very important, who’s the target audience?  It’s not everyone, it’s not a large group of people, the smaller and more detailed the categorization of your target audience, the easier it will be to define their expectation.

Expectations:  What do your customers expect of your product or service?  What do they think they’re getting when they hire you?  What do they actually get when they buy your product?  What does working with you entail?  The more you can define ‘what’ they’re getting, the easier it is to set an expectation.

Break: You must exceed what ever is expected of you.  You’ve defined who ‘they’ are.  You’ve defined what they ‘expect’.  Now you must determine ways to exceed it what they expect.

If done correctly you’ll have a wildly popular company.

AKA: Over delivering, providing more