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PechaKucha Night in Regina: Presenting YQRs Most Creative

PechaKucha Night Regina-poster

Next Thursday at the Artful Dodger, along with David Tapp, Riley Lawsen, Tori Dundas, Brandon Wu and myself are hosting PechaKucha! I know what you’re thinking. How the hell do you pronounce that? Well it’s Pea-Cha-Ka-Cha, so fun to say!

PechaKucha is ten presentations, all of which are 20 slides and 20 seconds per slide. It’ll be an wildly interesting night, the assortment of speakers is all over the map so you will be entertained. If you wish to see who’s speaking check out the list here. Also, I will be MCing the night, so prepare yourself for some of the best PechaKucha commentary ever!

Tickets are $15 and can be purchased here: Buy PechaKucha Regina Tickets.

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How to be Awesome Online [workshop] – July 18, 2013

How to be awesome online - social media marketing workshop

On July 18 in Regina, we hosted the How to be Awesome Online workshop. A morning of not only learning from the best, but meeting, tweeting, talking and asking questions to a panel of four expert minds on marketing and social media. It was like the world series of Regina’s Twitteratti.

The quotes that were playing throughout the morning:

3 hours
4 Presenters/Panelists
52 different local organizations represented
93 attendees
215 cookies eaten
319 cups of coffee drank

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5 Ways To Be Awesome Online

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1. Be Remarkable

These days, everyone and their dog has Twitter, Facebook, and a website. The quickest way to get lost in the noise is to do exactly what others are doing and expect a different result. Learn to pivot and don’t be afraid to take a leap to get noticed. People will find it refreshing and maybe actually listen to you and follow you. A good way to do this is to create a social object. A good example of this is GEICO and their gecko. They’ve  taken a dull as dishwater insurance industry that has little or no place on platforms people use to be entertained like Facebook or Twitter and entertained people with their little warm-climate lizard.

2. Solve Problems Simply

Contrary to the popular belief that people go online ‘for no particular reason’, people go online for two main reasons. The first of which is to solve a problem. You’ll see the second reason if you scroll down to the next point. But don’t just yet! Think of the problems your clients might have. Even if they’re not directly related to the kinds of problems you solve for them offline, use your expertise and your platform to become the go to place for solving problems of that kind. The successes of mayoclinic.com, livestrong.com, and webmd.com are no accidents. They’ve tapped into the wealth of health problems that people face on daily basis and have become the front-of-mind destinations for people wanting to get to the root of their symptoms. How can you do something similar?

3. Entertain

Here it is; the second reason people spend hours online. The television spots you remember are the entertaining ones. The reason you’re tired at work is you were up late watching 2012’s worst wipeouts on YouTube. It’s no secret that you scroll through Instagram because it adds some entertainment to your day. In terms of your business’ online content and social interactions, seek to entertain. Try different methods, measure, learn, and pivot until you find something that resonates with your tribe.

4. Be Awesome Offline

Who’s awesome on Twitter? Well, typically it’s people that you’d actually enjoy going for coffee with. You think Kelly Oxford only strings together controversial but oh-so-true observational sentences on Twitter? No, I’m willing to bet my first 100 followers that a coffee with her would be the most entertaining encounter of my week. Don’t view your online personality and interactions as being different from your offline ones. Talk to people as though you’re running into them on the sidewalk, not as though you’re yelling at a crowd through a foghorn. Put as much effort into responding to and wowing friends and customers alike as you would if they were standing at your house’s front door or in your store.

5. Attend Our Workshop 🙂

I wouldn’t be adding this point to this post if I didn’t truly think July 18th will be an extremely valuable, collaborative, and informative day. Instead of us telling you what we’ve done with clients and what we do with our own platforms, we’re bringing people we’ve worked with and people who have influenced us from the community. We’re sure you’ll find them to be remarkable, problem-solving, entertaining, and just plain awesome.

PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop 

 

 

 

Strategy Lab Logo - Purple cow

PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop

internet workshop

The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world.

Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of Rockstar Homes all have experience in the trenches and want to share them with you.

The day will be a combination of short presentations and interactive panel discussions designed to equip you with a deeper understanding of how to crush it online. And, of course, our very own Jeph Maystruck will be on the microphone with his unabashed opinions and signature candor.

Whether you’re just beginning to think about marketing online or have vast experience, this interactive, informative, and collaborative day is for you and your company.

See you there!

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