Posts

Stratlab a year in review

2015 Year in Review at Strategy Lab || ep 42 #inthelab

Growth, experiments, and a whole lot of page views! The 2015 wrap up of Strategy Lab Marketing, the little marketing engine that could do the impossible!

4 new @stratlab t-shirt designs

6 new posters

7 new postcards

11 new stickers

42 #inthelab episodes filmed and published

48 presentations given

56 websites Built

85 websites monitored in Google Analytics

1,205 likes on Instagram

1,242 lottery tickets given away

1,575 keywords tracked weekly in Moz

89,983 website page views on strategylab.ca

1,161,000 pages crawled weekly in Moz 

Read more

13 Steps To Develop A Generic Marketing Campaign

willa-wonka-oh-you-created-awareness-for-our-company1.  Don’t be risky, pick something safe to do.

2.  Whatever you do, do not offend anyone.

3.  Make sure everyone around the boardroom table agrees unanimously with the tag-line and marketing tactics.

4.  When you get a complaint stop what you’re doing and conform to whatever the complainant says.

5.  Make sure your campaign is targeted at the largest audience possible.

6.  Don’t worry about selling your product, create the most amount of awareness as possible.

7.  Don’t worry about increasing the bottom line, try to win advertising awards.

8.  Find where your competitors are advertising and advertise there.

willa-wonka-oh-youre-using-a-qr-code-in-an-ad9.  Put a QR code on your advertisement even if it’s on a billboard or a TV commercial, everyone uses QR codes.

10.  Use words like competitive advantage, synergies, going viral, strategic alliances, impressions, and

11.  Focus on the 4 P’s of marketing (Price, product, promotion, place).

12.  Ensure you’re in full control of the message 100% of the time.

13.  Don’t measure unless you have to and if you do, measure by ad impressions and campaign reach.