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Do you think people want to follow a faceless company online

How The Golden Rule Applies To Your Social Media Strategy // eps 45 #InTheLab

How The Golden Rule Applies To Your Social Media Strategy

Common sense is not so common when it comes to social media. “Businesses act too much like businesses online” – Conrad Hewitt

Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.

It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon@BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.

With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.

I wish your pictures on Instagram were more business like Read more

How not to suck on facebook

Social Media Etiquette (How Not To Suck On Facebook) || Eps 22 #InTheLab

I’ve heard this question a lot and people ask it all the time, how are you supposed to “be” on social media? Not just share this, talk to this person, what’s the norm? What are other people doing on social? Better yet, what are the best people doing on social?  Read more

Help people even when they cant help you back

3 Reasons Why You Should Do Favours For Other People

1. It makes you feel good. 

(^Article from Berkley citing several studies on why doing good deeds makes you feel good not just emotionally but biologically as well)

2. It’s the morally right thing to do.

As in, it builds good Karma. (In the Steve Jobs biography by Walter Isaacson he talked about the point in which Apple was coming up with iTunes. Everyone was stealing music on the Internet and Steve didn’t agree with that, he wanted a different solution. When the media was critical of iTunes in the beginning Steve was questioned about if iTunes was viable and if it would last, his response was “stealing music isn’t going to last, it’s bad Karma.”

Stealing music hasn’t stopped but iTunes has done very well since it’s inception. Jobs was right, we don’t mind paying a small amount for music, it’s the morally right thing to do.

Everyone could use a little more Karma.

3. The more people you’ve helped, the more people there are out there to help you in the future when you need it most.

Reciprocity suggests that doing things for others is the best way to help yourself in the long run. We’re all going to stumble in the future, we’re all going to make mistakes, you can guarantee it. If you help people without expecting anything in return, when you’re at your worst the people you’ve helped will step up and be there for you.

 

Go on, make some good Karma.

 

Help people, even when you know they can’t help you back.