Seher Naeem
Marketing Strategist
I first got into social media back in university while earning my Bachelor of Business Administration. Even though my major wasn’t marketing, I found myself drawn to every marketing and communications course I could take. During that time, I worked for a tourism company — and that’s where I saw firsthand how powerful social media could be in shaping how people see and connect with a brand.
Fast forward six years, and I’ve been managing social media accounts and marketing strategies ever since. These days, I basically do a bit of everything — you might find me at a city event with two phones filming content, or right next to Jeph teaching a social media class.
For me, social media is all about authenticity — capturing what makes you you and finding creative ways to make that shine online. My approach comes down to the 3 Ps: People, Passions, and Projects — because that’s where the real stories live.
I’ve had the chance to manage accounts like Queen City Ex, Canada’s Farm Show, and REAL District — so if you ever spot me at an event, come say hi!
