Tag Archive for: Target Audience

How The C-Suite Are Using Social Media

Apr 21, 2014/0 Comments/in Marketing, Regina, Social Media, Strategy/by Jeph

They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.

So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.

In the presentation you’ll find:

Some of the most important Tweets of all time
5 Myths about Social Media
Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
We finish off with 3 “How To’s”, tips on making you better on Twitter.

How The C-Suite Use Social Media [With a focus on Twitter] from Jeph Maystruck

If you want to learn more about presentations similar to this, book Jeph to speak or host a workshop, check out our speakers, presentations and workshops page here.

https://strategylab.ca/wp-content/uploads/2013/01/social-media-icons-e1482819679533.jpg 258 646 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2014-04-21 11:21:592016-12-31 19:16:23How The C-Suite Are Using Social Media

The NHL and Branding

Jan 10, 2013/0 Comments/in Marketing, Research, Strategy, Uncategorized/by Strategy Lab

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As you probably know, the NHL and the NHLPA have finally ironed out a new collective bargaining agreement and the current hockey season will be salvaged starting next week. The excitement of some fans has been dampened by bitterness that an agreement wasn’t reached earlier. I’m sure some fans share the dissonance this is creating for me. While I am very much looking forward to watching my beloved Maple Leafs (who are still “sitting in a playoff spot”), the critical customer side of me can’t help but wish I had the gumption to boycott the NHL like I would any other business that closed its doors and offered me, a loyal patron, nothing for months on end.

https://strategylab.ca/wp-content/uploads/2016/06/branding-dont-buy-it.jpg 667 1000 Strategy Lab https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Strategy Lab2013-01-10 16:30:112016-12-27 00:45:10The NHL and Branding

The One Secret Thing That Every Brilliant Company Does

Sep 23, 2012/0 Comments/in Research, Strategy/by Jeph

Break their expectations.

Their: Define your customer. This is very important, who’s the target audience? It’s not everyone, it’s not a large group of people, the smaller and more detailed the categorization of your target audience, the easier it will be to define their expectation.

Expectations: What do your customers expect of your product or service? What do they think they’re getting when they hire you? What do they actually get when they buy your product? What does working with you entail? The more you can define ‘what’ they’re getting, the easier it is to set an expectation.

Break: You must exceed what ever is expected of you. You’ve defined who ‘they’ are. You’ve defined what they ‘expect’. Now you must determine ways to exceed it what they expect.

If done correctly you’ll have a wildly popular company.

AKA: Over delivering, providing more

https://strategylab.ca/wp-content/uploads/2012/09/kristina-flour-185592.jpg 3084 4820 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2012-09-23 22:41:022017-12-20 16:51:35The One Secret Thing That Every Brilliant Company Does