Tag Archive for: social standing

Dress Code? Nah. Why You Won’t See Any Blouses or Ties at the Stratlab Office

Apr 16, 2017/0 Comments/in Advice, Community, Consumer Behaviour, Human Resources, Leadership, Regina, Strategy/by Jeph

In Ricardo Semler’s Maverick he tells the story about the first few times he came in on a weekend. The first thing he noticed “people dress differently when they come in on the weekend, why is that?”. They did it to be more comfortable. But don’t we want everyone to be comfortable when they are working all week long?

The dress code era at Semco was ended.

The executive dealt with the obvious backlash. “What if someone doesn’t want to do business with us because of the way someone is dressed in a meeting?” Ricardo’s answer; “if someone doesn’t want to do business with us because of the way one of our employees ‘looks’ then that’s probably someone we shouldn’t be doing business with”. Wow, that’s leadership.

Isn’t that simple? Why do you try to make your staff conform? Because you’ve always done that? That’s not a good reason why. Ask your staff, what they think, you may stumble upon a smart way to make your company culture better.

The original dress code disobeyer Read more

https://strategylab.ca/wp-content/uploads/2017/03/Why-You-Wont-See-Any-Blouses-or-Ties-at-the-Stratlab-Office-1.jpg 1336 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-04-16 13:54:492017-04-17 01:10:26Dress Code? Nah. Why You Won’t See Any Blouses or Ties at the Stratlab Office

What Is True Power?

Mar 4, 2014/0 Comments/in Advice, Consumer Behaviour, Human Resources, Research/by Jeph

In every relationship on the planet, whether that be a strong or a week tie, there’s a power balance in each and every one.

By power I mean authority but not in the traditional sense. You can have contrived power, this is classic dictatorship. This power balance is highly skewed towards the dictator and the further down the line you get that less respect they have for the person in charge.

In the 1993 classic, Schindler’s List, Oskar Schindler talking to Amon Goeth (a notorious Nazi Army Commander) about what real power is, Schindler defined it as “power is when we have every justification to kill, and we don’t”.
Power isn’t exercising your right to punish someone or do something negative. Power is realized or increased when one holds restraint and shows compassion. The-most-common-way-people-give-away-power Read more

https://strategylab.ca/wp-content/uploads/2014/03/The-most-common-way-people-give-away-power-e1393881914441.jpg 622 800 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2014-03-04 08:04:282018-01-02 20:00:35What Is True Power?

Time to Reconsider What You’re Sharing on Facebook (Part 1 of 2)

Feb 19, 2013/1 Comment/in Marketing, Research, Social Media, Strategy, Uncategorized/by Strategy Lab

SSHHFB

Sssshhhh! It’s time to acknowledge that the days of simply asking questions, sharing quips, and doing giveaways on your business’s Facebook page are over.

If you’ve continued to rely on these tactics, I’m sure you’ve noticed plateaus or stagnant engagement.
If you haven’t and things are still rolling smoothly, think of just how much more effective you could be with some smarter posting.
We all know it was Steve Jobs who said, “Stay Hungry. Stay Foolish.”
This is a case of staying hungry and looking for ways to constantly improve but staying intelligent while doing so.
Here’s how:

Screen Shot 2013-02-19 at 12.39.06 PM 1. Discover what people love about you: Perhaps you already know exactly what people love about you. Perhaps you THINK you know what people love about you but it’s time to find out again. Even still, what people love about you in real life might not directly translate to what they like about you on Facebook. If there’s a disconnect, reel them back in to what’s truly great about your product or service by offering this info up in a way that adds value to them.

2. Recognize what people are likely to share: The average post is seen by 16% of those connected to your page. In order to increase this, you’re going to want to focus on the virality of your posts (shoot for 1-2% for post). Virality depends on people sharing your content. Pay close attention to what people have shared from your page in the past and focus on how your posts appear on the News Feed NOT on your own page. The News Feed is where people are most likely to see your post.

Part 2: The Four Main Reasons People Share and Like Facebook Content (via HooteSuite)

https://strategylab.ca/wp-content/uploads/2013/02/SSHHFB.png 492 1126 Strategy Lab https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Strategy Lab2013-02-19 13:33:572017-12-31 12:37:34Time to Reconsider What You’re Sharing on Facebook (Part 1 of 2)