Tag Archive for: over delivering

24 Quotes on leadership, shipbuilding, management and much much more

25 Inspiring Quotes On Shipbuilding, Leading, Design and Happiness [From 8 Books]

Apr 15, 2014/0 Comments/in Advice, Books, Marketing, Social Media/by Jeph

From 8 of my favourite books comes these inspirational quotes. From shipbuilding to eating order, you’ll find a beautifully selected cross section of smart, inspiring and quotes that simply make you smile. Enjoy.

Have-wild-expectations-quote
I love this quote because I think most people are driven to shoot for the moon. They’re told to have a modest life, sit in a row, do what your told, don’t talk out of line, and hopefully after 13 years of this they’ll want to work in a factory taking orders from people in big offices. Well it turns out that’s no fun, especially for those just starting at the bottom of the totem pole.

Have a vision, have a big hairy audacious goal, have something! Go on now, create your wild and crazy expectation.

https://strategylab.ca/wp-content/uploads/2014/04/8-Books-24-quotes-books.jpg 600 810 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2014-04-15 16:46:472016-12-18 22:10:0225 Inspiring Quotes On Shipbuilding, Leading, Design and Happiness [From 8 Books]

5 Words That Changed Everything

Oct 25, 2013/0 Comments/in Advice, Consumer Behaviour, Research/by Jeph

Westjet I was on a Westjet flight the other day, as per usual, like most of you do, I was finishing off one last tweet before I “turned off my phone” during take off.
This is usually when the flight attendant, playing the authority card says, “sir, can you please turn off your phone” in the same tone of an elementary school teacher scolding a young child.

I’m used to it, it happens pretty much every time I fly. Until, just the other day. The lovely flight attendant says to me “sir can you turn off your phone, after you’re done that message?“ in such a lovely tone too!
I didn’t feel like a child, I didn’t feel reprimanded, I didn’t feel like she was trying to flex her authority muscle. She added five words which entirely changed the request. Brilliant.

The next time you have a request for a customer, what could you add that would make it that much more pleasant?

https://strategylab.ca/wp-content/uploads/2016/07/a-good-brand-vs-a-bad-brand-in-action.jpg 1262 2244 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2013-10-25 18:38:072016-12-18 21:59:435 Words That Changed Everything

The One Secret Thing That Every Brilliant Company Does

Sep 23, 2012/0 Comments/in Research, Strategy/by Jeph

Break their expectations.

Their: Define your customer. This is very important, who’s the target audience? It’s not everyone, it’s not a large group of people, the smaller and more detailed the categorization of your target audience, the easier it will be to define their expectation.

Expectations: What do your customers expect of your product or service? What do they think they’re getting when they hire you? What do they actually get when they buy your product? What does working with you entail? The more you can define ‘what’ they’re getting, the easier it is to set an expectation.

Break: You must exceed what ever is expected of you. You’ve defined who ‘they’ are. You’ve defined what they ‘expect’. Now you must determine ways to exceed it what they expect.

If done correctly you’ll have a wildly popular company.

AKA: Over delivering, providing more

https://strategylab.ca/wp-content/uploads/2012/09/kristina-flour-185592.jpg 3084 4820 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2012-09-23 22:41:022017-12-20 16:51:35The One Secret Thing That Every Brilliant Company Does