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You can judge a company based on how many thank you cards they get

You Can Measure Success by The Amount of Thank You Cards Received

We have a row of cards at the StratLab office we keep there as a reminder of why we do what we do. A hand written thank you card is something so precious because you rarely see them anymore. Think about the times you’ve given away a hand written card, and think of the times you’ve received one. Those moment are very special here’s why.

It’s hard to fake a thank you card. Generally people who give a hand written note REALLY mean it. You never write a nice thank you note because you “ran out of time to thank someone”, or “you couldn’t figure out what to get them!”. No you wrote the thank you note because you actually care. Something very rare these days.

It’s hard to take time out of your day to write something using your thoughts, that’s why it means so much more.

In a world where a tweet, snap or post on Facebook is so simple to do, write a hand written note, you’d be surprised as to how far it goes.

How we measure your website using Moz

How We Measure Your Website || Episode 32 of #InTheLab

Warning, Jeph gets nerdy in this one!!

The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!

1. Open Site Explorer

Open Site Exporer strategylab website metrics

You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?). Read more

Cute! - Downloadable smartphone wallpaper

Five Steps In The Ultimate Customer Service Strategy

1. A clear vision of who you are and where you’re going (Westjet)

I don’t care if you’re Bruce Willis in Die Hard 2, if you don’t have a clear vision of who you are and where you are going, you have have no hope in hell of getting anywhere. If you are successful it’s purely out of luck. I love the quote from Alice in Wonderland:

Cheshire Cat - Alice in Wonderland

Read more

katewillselfiebest

The Trouble With Social Media

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We all enjoy seeing people like our Instagram pictures, like our Facebook pictures and posts, and favourite our tweets. The problem with these tokens of affirmation is that often, whether we’ve acknowledged it or not, we base our self esteem on these “vanity metrics”.  Once we’ve achieved that “100 like picture” or hit 10 favourites on a tweet, we don’t walk away with confidence and look for different ways of getting better that are actually productive. We look for new ways to do the same thing because, as far as we’re concerned, we’re only as good as our last post. We don’t get better; we simply work to improve the way others see us for the sake of our ego.

This phenomenon of improper focus can be extremely damaging for businesses. Those who pour their energy into stacking up Facebook likes  and Twitter followers are often missing the point. Time spent acquiring these things which, more often than not, have little to no bearing on overall health of an organization, takes away from measuring appropriately.

Did taking five different pictures of the same thing before spending 15 minutes editing and choosing the right filter in hopes of 50+ likes take away from quality time spent building relationships with the people around you? And did celebrating your company page’s 500th Facebook like take time that could have been better spent following up with a recent customer or measuring actual conversions?

Social media can enhance your life and business relationships if used properly and with a purpose. Don’t get caught spinning your wheels.

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