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Roand Asmunsen at the south pole

How Companies Grow, Short Vs Long Term Profits – Episode 7 of #InTheLab

The 20 mile march

In Jim Collins’ Great By Choice he tells the story of the famous discovery of the South Pole. Roald Amundsen and Robert Falcon Scott were both vying to be the first explorer to plant their country flag at the South pole. Amundsen did a lot of prep work. He learned about extreme cold, he lived with Eskimos to see how they deal with the cold, he researched the trip, he stashes much more supplies than he needed, just in case something happened along the way. Read more

Great by Choice 10X Leadership

6 Quotes On How To Make Your Company ‘Great By Choice’

In the business community, unless you live under a rock, you’ve heard of Jim Collins. He wrote the classics, Built to Last with Jerry Porras (on the best seller list for 6 years), followed up by Good to Great (sold over 2.5 million hard cover copies) and How The Mighty Fall (didn’t do nearly as well as his first two).

Collins’ latest master piece might be his best work yet. Written with Morten T. Hansen, they teach lessons by telling riveting stories and relating them back to the various principles about the great companies profiled. One of the best written business books that gives you concepts, based on research, that you can implement in your business. I couldn’t put it down at times, the stories they share keep you glued to the book chapter after chapter. You’re learning through narrative. You can tell Collins’ is really honing in on his writing skill. By far the best book he’s written yet.

Below are the most important concepts you’ll learn in the book:

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