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TCBY – The Country’s Bygone Yogurt

TCBYThe scene was a sultry June evening in Regina’s third favourite frozen yogurt (froyo, or “FROYO” to which my my phone has grown accustomed to autocorrecting it) shop. After making plans to bike to TCBY, which is short for The Country’s (self-proclaimed) Best Yogurt, I’d ditched the idea at the last minute in order to take my car and get there five minutes earlier to avoid the awkward the-entire-staff-hates-me-for-walking-in-right-at-close scenario.

Success. I arrived at exactly 10:50pm.

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branding don't buy in

What You Need To Know About Branding

Brand Delusions BookI just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining way to learn about branding and the counter-arguments you’re going to get when you try to adapt a new culture in your company.

Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers’ experiences.

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