Few phrases say more about an individual than those five words. So much is communicated when one judges a product or service based on the price alone.

The fact that you can find anything these days for a cheaper price shouldn’t come as a surprise. The surprising part is people still use price as a major factor in decision making, when they verbalize their frugal attitude it labels them.

1. When you say the words “I can get it cheaper” you seem, well, cheap. 

We don’t look up to cheap people. Do you have a friend or family member brag about a “deal” they got at Walmart? Probably not because that’s not something to brag about. We look up to people who are generous, who don’t count the change after some one gives it to them, who tips more than they should, who doesn’t make a big deal about money ever. Those are the people I look up to.

In the creative field you can always find someone who’s willing to do what you do for a cheaper price, but that price comes with a cost.

Just because it costs less at first it may end up costing you a whole lot in the long run. I find in my old age I’d rather pay a good price for something and get a great product in return. Every now and then when cutting costs you get burned. Ever buy something just because it was cheap? Tennis balls, never buy the cheap tennis balls, I’d much rather pay more for a better quality ball.

Pizza, sure you can get cheap pizza but c’mon Sparky’s isn’t even that much more but the taste!!

As a kid it was hockey sticks. You could buy a cheap stick at Superstore but it won’t last long.

I wrote about this 7 years ago, labeled it as “Walmart Culture” cheapest prices for the cheapest products, it wasn’t sustainable. Now in 2017 it has become extremely apparent some people will always use price as their major deciding factor.

Price is a calculation, value is a feeling.

Be careful not to confuse the two, value is a much bigger topic for another day. Read more