Loading
StratLab Marketing Regina
  • Home
  • About
  • What We Do
    • Website Development
    • Website Maintenance
    • Video Production
    • Photography
    • Graphic Design
    • Social Media
    • Marketing Strategy
    • SEO
    • Presentations
  • Our Work
  • Blog
  • Community
  • Resources
  • Contact
  • Masterclass
  • Search
  • Menu Menu

The Opportunity in
Tech Entrepreneurship

With Jordan McFarlen from The Cultivator

Mr. McFarlen is no stranger to the Entrepreneurial community in our province. The Business Incubator Manager at the Cultivator powered by Conexus, Jordan has a unique view of the business ecosystem. Getting his start in the high school education system, Jordan several years ago joined Conexus to help run the Cultivator, a hotspot in Canada for technology-based startups.

Fall in love with the problem

Many entrepreneurs create a solution for a problem that doesn’t exist. Jordan says in his world it’s called “innovators bias” where founders fall in love with their ideas to a fault. Always revisit the problem. Always ask yourself, “are we solving a problem or creating a solution for something that doesn’t exist.

Talk to your customers

Many people get too far down the rabbit hole without talking to customers. Customers know what they like, how they like it and how much they’re willing to pay for it. You are not your customer, you need to get out from behind the screen and talk to who’s using your products or services. You may be pleasantly surprised by what you find.

Will they miss you when you’re gone?

Jordan talks about when you’re giving away something for free be it a free trial, free service, free tester, take it away from your potential customer. You’ll soon find out if they miss you or better yet, if they demand your service back then you know you’re on to something.

You want to be a painkiller, not a multivitamin

We have a great conversation but one part that stands out in my mind was Jordan’s point on “You want to be a painkiller, not a multivitamin”. Do customers need you a little bit at a time, or do you solve a major problem for customers? He says the problem with many entrepreneurs is they assume their business is a multivitamin when they need to be thinking like a pain killer.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
Recent
  • Unveiling the Dark Legacy of “Empire of Pain”:...Oct 1, 2023 - 1:46 pm
  • 23 of the best business books for 2023
    23 of the Best Books to Read in 2023Sep 21, 2023 - 1:47 pm
  • hire ambassadors not influencers
    Hire Ambassadors NOT InfluencersSep 12, 2023 - 9:29 am
  • Open by andre agassi
    Open by Andre Agassi – On How To Find Meaning In ...Aug 30, 2023 - 2:55 am
  • 10 shifts in the future of marketing
    That’ll Never Work! 10 Shifts in the Future of Ma...Jul 19, 2023 - 1:17 am
Tags
#InTheLab advice bestof books books to read business strategy creativity customer service education Human first innovation inspiration inspiring learning lessons marketing marketing strategy mindset online strategy psychology quotes regina smarter thinking social media strategy stratlab thinking video videos what is the future of marketing

Top Posts

  • How to get your Facebook Page Back
  • No You're Not an Entrepreneur, You're Part of a Pyramid Scheme
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • The Final Essay by Steve Jobs
  • Our Memories Are Fallible: how we create our own personal history in our mind

Some of our Favourite Blogs

  • How Do We Measure Your Website Strategy?
  • 33 Lessons in Neuromarketing
  • 27 Questions About Your Customer Service Strategy
  • 21 Questions About Your Search Engine Strategy
  • 3 Hacks That Will Make You Instantly Better at Instagram
  • The Top 10 Most Visited Pages on Our Website in 2022 and Why (Video)
  • 10 Ways To Help a Business That Cost You Absolutely Nothing
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • 50 Courses From 27 Different Universities, All For Free
  • 99 of the Most Creative Advertisements in the World
  • 7 Must Read Business Books in 2022
  • How To Get a Website To Rank on the First Page of Google (For a LOCAL company)
  • How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
  • Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower
  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab
Get Directions
Maps were disabled by the visitor on this site. Click to open the map in a new window.
Maps were disabled by the visitor on this site. Click to open the map in a new window.

Contact Us

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Excellent
Based on 32 reviews
Google
Steel Mace Valkyrie
Steel Mace Valkyrie
Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!
Jeff LS Security
Jeff LS Security
​We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.
Doug Dimen
Doug Dimen
Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!
Smb Construction
Smb Construction
Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.
Carter Bezan
Carter Bezan
I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!
Brenda MacLauchlan
Brenda MacLauchlan
Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab
Jenni Bast
Jenni Bast
The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!
Matt Robertson
Matt Robertson
Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.
Nuit Blanche Regina
Nuit Blanche Regina
Tanisha, Marc and team do a fantastic job and are wonderful to work with :D
Mederic Lanoix
Mederic Lanoix
Jeph and all the crew are amazing to work with and provide a very high quality service. Highly recommended!!!!
  • Talk to us!
  • 306.535.9697
  • info@strategylab.ca
  • Visit us at Path Cowork
  • 200 – 1965 Broad St, Regina, SK
  • Home
  • About
  • Blog
  • Community
  • Resources
  • Contact
  • What We Do
  • Website Development
  • Website Maintenance
  • Search Engine Optimization
  • Video Production
  • Photography
  • Graphic Design
  • Social Media Strategy
  • Marketing Strategy
  • Talks & Presentations
© 12,021HE ? Made with ♥ in Regina, SK
  • Facebook
  • Instagram
  • LinkedIn
  • Youtube
  • 500px
  • Privacy Policy
What is Creativity? We Asked The StratLab TeamWhat is creativityThe Human Era: Rethinking Our History
Scroll to top