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Why You Should Learn To Make Chocolate Chip Cookies

Learn to do something that takes art, science and time to perfect

As the theory states, the best food is never made by perfectly following a recipe. That means as you get better and better at your craft you must experiment, you must try new things, your art depends on it.

The presentation goes as follows. First we talk about why everyone is technically a genius. Section 1 “The plasticity of your brain”. Or like what Steve Jobs called, the greatest thing about being human.

Section 2 is trying to figure out “What do you care about?”. Everyone cares about something. The faster you understand what you want to stand for, the quicker you can begin working on it.

Chapter 3 is about challenging you to “Take risks now (say yes!). Big fan of “Yes Man!” philosophy over here. If an opportunity presents itself you must take said opportunity. Risks get more difficult as we age. The younger you are the more risks you should be willing to take.

Having money or smarts doesn’t matter.

Period 4 is about why Having “smarts” doesn’t matter. The smartest person in the world is useless if they can’t communicate with their peers. Also, if they are the smartest in the world AND they can communicate but they’re an asshole? Still useless. You must be able to get along with other people, and remember, no one likes a know-it-all. 

Act 5 is about why “Having money doesn’t matter”. I mean it matters to a lot of people, but it shouldn’t to you. You have a bigger purpose to worry about, a larger calling.

Act 6 is about Doing “what they say” doesn’t matter. Every one of us has to take what our friends and family tell us and forget it. Our parents generally want what’s safe for us, that’s usually in contradiction of what will make us happy in the long run. It’s okay to disagree with your loved ones. I understand.

Chapter 7 is “Learn to make chocolate chip cookies”. Meaning, do something that takes effort and can be made better over time. Pick something that has a fairly quick feedback loop and by definition you’re going to learn a lot.

Finale is “Have a dream”. No one’s going to tell you what your dream should be. You need to ask they person staring back at you in the mirror what they want. It’s not easy but after a while of consistently asking yourself, you’ll eventually figure it out. If not lets go for a coffee and talk about it.

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Mark Johnston
24 September 2026
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A great group that does great work! High recommend!!
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Paula Estin
15 September 2026
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The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
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M. Tolley
28 August 2026
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I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
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Ben Hebert
28 April 2026
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I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
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ReginaFlyerExpress
24 April 2026
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Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
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Kyle Halvorson
31 March 2026
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The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
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Garrett McMillan - GMAC Golf
13 December 2025
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What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
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Annette M Frazier
11 November 2025
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Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
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Northland Forest
23 October 2025
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We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
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Tanner Ewashko
23 October 2025
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Strategy Lab is the best!


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