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Have you ever been to one of those small towns in Saskatchewan (or wherever I hope) where every driver you pass waves at you? That’s Kawacatoose First Nation. Just a friendly place.
Back in March I had the pleasure of doing a marketing residency out there for a larger project called N’we Jinan. Eddy went out there in December to do a Dance residency, the students had a time, even performed at the end of the two weeks. In total the students did a music, photography, videography, dance and marketing residencies.
I went out for their final session, the marketing residency. N’we Jinan is a pretty cool organization. They go all over Canada making videos and songs on First Nation Reserves, working directly with elementary and high school students. The creativity I witnessed in my short time there was simply inspiring. The students love coming up with ideas, making music, developing a video and for my purposes, making a website, t-shirt, stickers, posters and a photo book.
It was a wild two weeks. With the younger students, grades 7-8 we made posters and stickers. They had previously in another residency made the video below “We’re Still Here”. A powerful message while the student tour a residential school. There’s a line in the video that we used on the posters and on the inside of the t-shirt we got made:
“We are resilient people. We have overcome the darkest times in history.”
What a powerful line.
We looked at posters we liked, discussed why we liked them and challenged the way we thought about poster making. Then we made some based on their design input and captions.
The T-shirt
On the inside of the front of the t-shirt we put the line from the video…
With the 9-10’s we made more posters and stickers. They helped built this website too: www.rockinthesky.ca.
With the 11-12’s we made even more stickers, some custom album art, and a photo book using all student photos from the previous photography residency the students participated in.
We were very fortunate to be able to go out and learn alongside the students at Kawacatoose First Nation about design, marketing and creativity. I think I learned more from some of these students then what they learned from me. Since then we’ve gone back several times to check in with the fellow I was working with. We discuss the website, updates he can make and our big plans to grow his role into the CEO of The Kawacatoose Website company.
Want to work with the Kawacatoose Website Company? Send me a message, I’d love to put you in touch: Jeph(at)StrategyLab(Dot)ca
