What’s a brand identity?

A Timeline of StratLab’s
Ever-changing Logo

Ever since Strategy Lab Marketing was founded back in 2012 by a trio of starry-eyed millennials, we’ve followed a sort of unofficial tradition with regard to the company’s branding: as soon as someone gets tired of our logo, they’ll make a new one. This happens roughly once a year, with few exceptions.

In honour of our 10 year Strativersary, I humbly present to you our (rather chaotic) logographic timeline!