What’s a brand identity?
A Timeline of StratLab’s
Ever-changing Logo
Ever since Strategy Lab Marketing was founded back in 2012 by a trio of starry-eyed millennials, we’ve followed a sort of unofficial tradition with regard to the company’s branding: as soon as someone gets tired of our logo, they’ll make a new one. This happens roughly once a year, with few exceptions.
In honour of our 10 year Strativersary, I humbly present to you our (rather chaotic) logographic timeline!
2012
The Classic
The Classic
- Year: 2012
- Designer: Brandon Wu
- Font: Futura PT?
2014
Brandon
Brandon
- Year: 2014
- Designer: Brandon Wu
- Font: Brandon Grotesk
2014
2015
The Purple Cow
The Purple Cow
- Year: 2015
- Designer: Jeph Maystruck
- Font: Super Hero Docall
2016
Cow 3000
Cow 3000
- Year: 2016
- Designer: Eddy Alvaro
- Font: Futura PT
2016
2017
Made with ♥
Made with ♥
- Year: 2017
- Designer: Eddy Alvaro
- Font: Futura PT
2019
Love & Pixels
Love & Pixels
- Year: 2019
- Designer: Eddy Alvaro
- Font: ???
2019
2020
SmiLey
SmiLey
- Year: 2020
- Designer: Angela Bailey
- Font: Futura PT
2021
Colon/Bracket
Colon/Bracket
- Year: 2021
- Designer: Angela Bailey
- Font: Commuters Sans
2021
2022
Coming Soon!
???
- Year: 2022
- Designer: ???
- Font: ???
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