What’s a brand identity?

A Timeline of StratLab’s
Ever-changing Logo

Ever since Strategy Lab Marketing was founded back in 2012 by a trio of starry-eyed millennials, we’ve followed a sort of unofficial tradition with regard to the company’s branding: as soon as someone gets tired of our logo, they’ll make a new one. This happens roughly once a year, with few exceptions.

In honour of our 10 year Strativersary, I humbly present to you our (rather chaotic) logographic timeline!

Jan 5, 2022||inDesign, Innovation

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 Mark Johnston 
 
24 September 2026
 
 
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A great group that does great work! High recommend!!
  
 
 
 
 
 
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 Paula Estin 
 
15 September 2026
 
 
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The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website.  I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise.
We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using!
You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
  
 
 
 
 
 
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 M. Tolley 
 
28 August 2026
 
 
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I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined.

His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless.

I can only hope to work with Brandon again.
  
 
 
 
 
 
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 Ben Hebert 
 
28 April 2026
 
 
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I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
  
 
 
 
 
 
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 ReginaFlyerExpress 
 
24 April 2026
 
 
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Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
  
 
 
 
 
 
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 Kyle Halvorson 
 
31 March 2026
 
 
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The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market.  Always great dealing with Jeph & Brandon!

"If you are awesome online, you better be awesome offline."
~Jeph Maystruck
  
 
 
 
 
 
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 Garrett McMillan - GMAC Golf 
 
13 December 2025
 
 
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What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
  
 
 
 
 
 
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 Annette M Frazier 
 
11 November 2025
 
 
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Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
  
 
 
 
 
 
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 Northland Forest 
 
23 October 2025
 
 
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We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
  
 
 
 
 
 
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 Tanner Ewashko profile picture 
 
 
 Tanner Ewashko 
 
23 October 2025
 
 
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Strategy Lab is the best!
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