Moz + google analytics = awesome

What is Domain Authority & Why Do We Use It? (66 Websites Ranked)


Every website on the Internet has a Domain Authority, yes yours does too. 

You're still measuring hitsDomain Authority is one of the most effective website measurements because you can benchmark against your competitors, see the impact of your SEO efforts, and set future goals based on a quantitative outcome. We use Domain Authority to measure the websites we manage. It’s an objective indicator for how your website will perform in the future. You want to see your Domain Authority increase over time.

If you start with all the qualitative malarky (focusing on design and feel and making it “pop”) sooner or later you’re going to be fired. That’s a certainty. If you really want to impress the boss start with some substantial quantitative metrics. Hook up Google Analytics and you’re off to the races. If you want to get more technical you’ll have to consider using a company like Raven or Moz (the company we use).

When dealing with website measurement, Moz is pretty much the bees knees. Out of Seattle Washington, they’re like a small vigilante group of online special forces who ensure your website is firing on all cylinders.

What is Domain Authority?

Domain Authority is Moz’s best prediction at how well your website will rank in search engines. This is a number calculated from many different data points from all over the internet. Every page on the internet has a page authority, also a number out of 100, this would be that specific pages’ ranking potential.

Every page on your website has a page authority and together those combine to make up your Domain Authority. It’s a relative metric in that your competition will have a similar number and whether it be higher or lower, generally you can explain why one website is ranking better than another based on Domain Authority. It doesn’t always mean a higher domain authority will always out-rank a lower domain authority, but higher domain authorities always have a better chance of ranking higher in search engines.

Why do we use it?

imagine- you can see why your competitors are out ranking you in googleIt’s a standard metric that can be compared to all of your competition. It’s the number you can use to test your hypothesis’s of what works and doesn’t work when it comes to your online strategy. If you increase Domain Authority, you increase your organic traffic.


The coolest part? You can look up your websites Domain Authority by using this tool called Open Site Explorer.

A Domain Authority of 10 (as of Feb 16, 2014) 

Apex Plumbing and Heating –

Litzenberger Plumbing and Heating –

Able Plumbing and Heating –

Children’s Hospital Lottery –

Kress Electric –


A Domain Authority of 20 

Regina Ringette –

Regina Aquarium Society –

Regina Dragon Boat Festival –

Sofia House Regina –

Universal Collision Centre –


A Domain Authority of 30 

Regina & District Association For Community Living –

Regina Humane Society –

Regina’s Farmers Market –

Regina Thunder Football Club –

Sask Made Marketplace –

Capital Ford Lincoln –

Ranch Ehrlo –

Planned Parenthood –


A Domain Authority of 40 

Ontario Sheep Marketing Agency –

Tourism Saskatchewan –

Regina Symphony Orchestra –

Regina Food Bank –

Regina Catholic School Division –

Regina Police Service –

Brandt –

Regina Folk Festival –

Multicultural Council of Saskatchewan –


A Domain Authority of 50

United Way Regina –

Globe Theatre Regina –

Tourism Regina –

Regina Pats –

Casino Regina –

Molson Canadian –


A Domain Authority of 60

Sask –

Sask Power –

Farm Credit Canada –

Saskatchewan Institute of Applied Sciences and Technology –

Steam Whistle Pilsner –

Skate Canada –

Neuromarketing Blog –

Settlers of Catan Official Website –


A Domain Authority of 70 

City of Regina – 

Toothpaste For Dinner –

Hockey Canada –

Twist Image –

Sasktel –


A Domain Authority of 80

University of Regina –

The Leader Post

Metro News –

Yelp –

Ebay –


A Domain Authority of 90

Government of Saskatchewan –

The Onion –

Harvard Business Review –

The Oatmeal –

The Globe and Mail –

Massachusetts Institute of Technology  (MIT) –

General Electric –

Fast Company –

The Atlantic –

Mashable –


A Domain Authority of 100

Wikipedia –

Twitter –

Facebook –

YouTube –

iTunes –

Pinterest –



Now it’s your turn, see who you our rank and who out ranks you by running your website through Open Site Explorer and let us know what it is in the comments below. 

7 replies
  1. Rubel
    Rubel says:

    Improving Domain Authority is proving very difficult task for me, I was wondering how, Domain authority 40 can be achieved.

    But recently getting help from many experts, so now I am focusing on tips which can increase DA,

    Although, I have a question here, Will High DA means my ranking will be good? or it’s just a waste?


    • Jeph
      Jeph says:

      Thanks for the question Rubel!! A Domain Authority of 40 you say? Well you’re going to need to be creating something amazing and sharing to people who love it and they will feel the need to share it. To me it’s content and engagement.
      But not just “blogs”, that’s so 2011. Try infographics, whiteboard videos, elaborate videos, staff videos, develop a list of all the different stories you could share over the next year and then get writing.

      Then you’ll need to worry about who’s sharing your content once you create it. Treat your website like a media hub, a place people come and go to learn about ____________ . Fill in the blank with your superpower, whatever you do better than everyone else. Remember, if it doesn’t get shared it doesn’t really exist. Stop thinking about what to create and just create a variety of content, your audience will tell you what they’re interested in.

      It may take some time. We’ve been plugging away at Strategy Lab for three years now and still not a 40. That’s huge if you can get there!!!

      Keep on rocking in the free world.


  2. Lisa Chaves
    Lisa Chaves says:


    Great Post Indeed!

    But recently I have heard that, the algorithm used by Moz to calculate Domain Authority is dying and giving many false results. Many bloggers are saying that, blogs Penalized by Google has High Domain Authority.

    So, My question is, Is it correct that, DA is dying? or it is just a to keep spammers away from Domain Authority?

    • Jeph
      Jeph says:

      Great question!! I can definitely see where some bloggers would say DA doesn’t work or is false but it should never be your main metric. DA will give a website an average odds of ranking, its not absolute.
      As for the blogger that has a high DA but doesn’t rank well at all, I’d be willing to bet when you look at the spam index on Moz they’re through the roof. I have seen some anomalies in ranking where I can’t explain how the heck a website is ranking where it is. But over the average DA will hold true.
      Thanks for reading!!!


  3. Linda Schrier
    Linda Schrier says:


    I am Linda, I own number of websites and I have hired people for SEO of all those sites, but Lately I myself learning something about technical stuff, which can help me handle my site son my own and latest i learned about Domain Authority and I have been working on it in past few months.

    But despite having good internal Linking and god content, Most of my sites Domain Authority is around 15-20 which I think is not good, as I love to attract more advertisers and without having Good Domain Authority, it is tough to attract high paying advertisers.

    So, what basically, I want to ask here, is there any way to increase Domain Authority quickly, I mean in 2-3 Months?

    ~ Linda

    • Jeph
      Jeph says:

      Hey Linda!! I’ve seen this before and I believe what is happened to my old blog jephmaystruck dot com. Without major links (university, media outlets, large websites) it seems the greatest website ever may not increase in domain authority. I’d try some unconventional outreach. Write content for a major non-profit in your area. Sponsor something big to get your logo on their website. More social interaction has positively affected our websites rankings, difficult to know if that has affect DA though. That’s why I like using Moz, over time you can track what works and what doesn’t because I don’t think you’ll ever really know, trial and error, trial and error.
      G’luck Linda!!! Thanks for reading!!!



Trackbacks & Pingbacks

  1. […] You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?). […]

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