Welcome to the

Content Creation & SEO Class!

Do you manage a website but don’t know where to start? Are you publishing to your website but don’t know how to measure? Do you want/need to come up in Google Search but don’t know how to do it? Join us for an afternoon of learning!

Learn how we use content creation, SEO and Analytics to develop a website strategy.

Questions we will go through on content strategy:

How often should you be publishing to your website?
What type of content should you be publishing to your website?
How will you measure success of your content
What is a blog post checklist?
How do you come up with content to post?

Questions we will go through on Google Analytics

What are your top pages on your website?
Where are people coming from?
How long do they spend on your website?
How many pages do they go to on your website?
How does this past month/year compare to last month/year?
What do you track ongoing?
What are the 2-3 most important metrics to follow?
What are some other interesting things Google Analytics can tell you? (mobile vs desktop, location data)

Questions we will go through on Search Engine Optimization (SEO)

How does Google look at your website?
How do you rank in the top 10?
How do you measure or track results ongoing?
What is a basic SEO strategy that I can manage on my own?

When: September 28th 1:30-3:30pm @ Path Cowork HQ Boardroom.

Sign up today!

Have Questions?

If you have any questions about StratLab U before signing up, feel free to drop us a line!

What can you expect from this Workshop?

Website Content Strategy

Start publishing to your website today!

Learn how to create, edit, and publish content on your website. Google LOVES current content and an updated website. This part of the workshop will cover off “why” publishing to your website is so powerful and how you can easily make a plan to do it.

In the section you will learn all about:

How often should you be publishing to your website?
What type of content should you be publishing to your website?
How will you measure success of your content
What is a blog post checklist?
How do you come up with content to post?

Google Analytics

Nothing matters on your website unless you’re measuring!

Google Analytics is a free tool installed on the backend of your website. It’s quite the powerful tool, it tracks traffic on your website, where it’s coming from and what visitors are doing on your website. The backbone of any online marketing strategy is how you measure success, Google Analytics allows you to.

Questions we will cover on Google Analytics:

What are your top pages on your website?
Where are people coming from?
How long do they spend on your website?
How many pages do they go to on your website?
How does this past month/year compare to last month/year?
What do you track ongoing?
What are the 2-3 most important metrics to follow?
What are some other interesting things Google Analytics can tell you? (mobile vs desktop, location data)

Basic Search Engine Optimization (SEO)

What is Search Engine Optimization and how do I use it?

Google search provides many websites on the Internet with the vast majority of the traffic they receive. Developing an understanding of how Google provides traffic to your website is a smart marketing initiative.

In this part we will tie together content creation, Google Analytics, and how you can start your own search engine optimization strategy. We show you how Google looks at your website (Crawl bots), how you can make small improvements (on-page grader), and what to track ongoing to ensure you’re giving your website the best chance to come up on the coveted first page of Google.

Questions about your Search Engine Optimization (SEO) Strategy:

How does Google look/crawl your website?
How do you rank on the first page of Google?
How do you measure or track results ongoing?
What is a basic SEO strategy that I can manage on my own?

Register Here!

Thanks to everyone who signed up! Registration for this masterclass is now closed.

Get Directions

Maps were disabled by the visitor on this site. Click to open the map in a new window.

Contact Us

"*" indicates required fields

Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.

Nuit Blanche Regina

Tanisha, Marc and team do a fantastic job and are wonderful to work with :D

Mederic Lanoix

Jeph and all the crew are amazing to work with and provide a very high quality service. Highly recommended!!!!

Visit us at Path Cowork
200 – 1965 Broad St, Regina, SK