A thank you note to Lacie, our Realtor.
A few months ago while house hunting with our Realtor (Lacie), we walked up to a house where I think I see someone in an upstairs window. Weird, but I ignore it while we take a tour. We like the house, it’s perfect, decent location, great size, amazing backyard. On our way out I ask Lacie, “do you think it’s haunted?” I tell her about the person I thought I saw on our way in. Her immediate response “yes I do, I won’t let you buy this house”. In the most serious tone possible.
I burst out laughing and that’s when I knew we picked our perfect Realtor.
Realtors are sales people. They get compensated on successful transactions. Commissioned sales can be hard, that’s if you treat it like commissioned sales. What Lacie taught us was that we really wanted while buying a house was a friend. With the advent of the MLS system and the amount of information on the internet about selling prices, similar houses and past houses that sold, it isn’t difficult to become a real estate expert over night. And I just so happen to have a business partner who thinks he’s one.
Before we met with Lacie and decided it was time to buy a house, we really didn’t want to to be honest. Hiring a Realtor? A sales person? Going from open house to open house while this slickster selling us on all the amenities? I can think of 10,000 things I’d rather do than doing that. But Lacie made it fun. She knew that we’d have help on the technical side so we didn’t need all the details for every house, we just needed a friend to make us laugh.
Are you trying to be something your customers don’t need or want? Has the internet made your industry’s experts obsolete? Please stop trying to “sell” what you do, instead try being enjoyable to be around. Being a “fun” person isn’t in most sales manuals but I’m telling you it works wonders for some folks.
We aren’t looking for a salesperson, we’re looking for a friend.