If I Were a Contractor, Homebuilder or Tradesworker

If I was someone working in the construction industry, this is how I would be marketing:

1. I would be filming all of my projects (with the homeowner’s permission of course) and showing people the process and work that goes into building things right. I would share these videos on youtube and on my website.

2. I would be interviewing other local trades, the experts, that know the in’s and out’s of their trade. You don’t have to give away the secrets, but general tips and things to watch out for. Again, share these with people! They will thank you in some way (maybe even by hiring you).

3. I would share cool and interesting trends in the industry. New products, building materials, reviews, architecture, land developments, etc. People like to see that you’re passionate about your industry.

4. Encourage questions. Let people email, tweet, facebook you with questions. The knowledge you provide will show that you know your stuff! It will set you apart from the Joe Schmo renovators that give contractors a bad rap.

Are you a contractor, homebuilder or tradeworker doing these? What other tips do you have? Please share below!

Responsive Website for Mobile Devices

We recently launched a website for The Canadian Nuclear Industry Leadership Program at NuclearLeaders.com. The website is responsive based on the the user’s screen size which makes it easy to read on any device. Try it for yourself!

 

Our Website Philosophy

Video Music: Imaginary Cities – Hummingbird

In the video above, Brandon explains why we focus on conversion-driven, no-frills websites.

Video: On How To Stand Out

How do you stand out?

In Practically Radical Practically RadicalBill Taylor introduces the concept of “Vuja de thinking”. A way to look at a problem from a completely different perspective, or lens, like if this was the first time you had ever looked at this problem. (replace ‘problem’ with ‘strategy’) The book gives a lot of great examples of organizations that just think differently.  Here’s a good little PDF on Vuja De Thinking. Read more

Product Integrity ft. Levi’s and Nudie Jeans (Video)

Video Music – Explosions in the Sky – Let Me Back In

Have you ever purchased a product and eventually lost faith in it? Whether it’s the healthy sports or vitamin drink that you feel no benefit from or the expensive sweater that starts to pill after the first wash, an unsatisfactory product that doesn’t live up to its hype can be very damaging, especially with today’s information-sharing ways, to a company or brand. Nudie Jeans’ raw denim and Levi’s Commuter Jeans are two products that live up to the hype, do what they say the will, and align with their respective companies’ values.

Nudie Jeans’ Credo

Levi’s Mission

Professional Stock Photo jeph headshot

Walks With Jeph Episode 3: Westjet (Video)

Today on walks with Jeph we talk about Westjet and the social object they’ve developed; being the “fun” airline. They tell jokes on flights, are extremely friendly, and just seem to care more than the other airlines.

Do you remember the first time you flew Westjet?  I sure do. It completely blew my mind that this airline actually wanted to make my flight more enjoyable. I went home immediately and told my parents about it and have been a loyal Westjet supporter ever since. You see, just the fact that I had to tell someone about my first experience with Westjet makes what they offer a social object.  They’ve baked the marketing right into the product and I don’t think anyone can argue the success they’ve had.

So here’s your excuse to have a crazy, wild, loud, awesome idea for your company. The next marketing meeting you host tell everyone to think about the Westjet story and how it all started.  Someone had the idea of telling jokes on flights. Even more importantly, someone high up in that company liked the idea and gave them permission to try it.

A smart culture breeds smart ideas.

Video: The Only Two Reasons You Go On The Internet

There are only two reason why people go online; to either solve a problem or to entertain themselves, nothing else.

Think about it, you never just “waste time”, you’re solving a news, banking, work, vehicle, or home related problem or you’re entertaining yourself.  Gossip sites, games, the news, all forms of entertainment.  Twitter can be both, entertaining and solving a problem.  Reddit, YouTube, Facebook, are mostly entertaining but can solve problem for us.  E-mail newsletters for the most part don’t solve a problem, neither do they entertain, hence why average open rate for e-mail newsletters is dismally low.