The Relentless Pursuit of Creating Social Objects

A wise man once said the future of marketing is social objects, and the future is now. If you aren’t dead set on creating a remarkable experience validated by paying customers then you’re going to go out of business too.

What happened? Why’s it so easy to go out of business?

Many companies are going out of business. Our office mentions it from time to time.

“Did you hear [influential company] went out of business?!? How the heck does that happen?”

It’s never been easier to start a business. Anyone can sell something. Anyone can signup for the farmers market or Centennial market, or even easier still setup a website and begin to sell.

It’s never been easier to start a business, but it’s also never been easier to go out of business.

We have choice, we don’t need to buy what you’re selling. The second something goes wrong buying from you, we leave and buy from someone else. When it comes to relationships, it’s a very disloyal, transaction-based world we live in at times. This is why you must put making relationships as top priority in whatever you do.

How do you grow a business or organization?

By selling.

How do you sell?

By getting qualified leads to talk to you.

How do you get qualified leads to talk to you?

By creating things or moments that people want to talk about (we call them social objects).

What are Social Objects?

They are the things people talk about. Customer service can be a social object if it’s good enough. An ad can be a social object if people want to share it. A social media post can be a social object if people want to talk about it.

No seriously, what the heck are Social Objects?

Put simply, Social Objects are moments in time that people want to talk about, ask a question about, share a photo about, tell a story about, create a video about, etc. Social objects are what the Internet LOVES. Social Objects are the result of word-of-mouth and are much more powerful in the digital world because how easily shared they can become.

What are your company or organizations Social Objects?
What do people talk about when they mention your company?
What do people say about your company behind your back?
Do you give customer reasons to talk about you?
Why would you customers go out of their way to say something nice about you or leave an online review?

If you can answer all these questions you don’t need a social object. If you don’t know the answer to any of these questions you may need a social object strategy.

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Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.