Loading
StratLab Marketing
  • Home
  • About
  • What We Do
    • Website Development
    • Photography & Videography
    • Graphic Design
    • Social Media Strategy
    • Marketing Strategy
    • Search Engine Optimization (SEO)
    • Workshops & Presentations
  • Our Work
  • Blog
  • Community
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
winning-isnt-everything

The Most Important Lesson ‘Cool Runnings’ Taught Us

Oct 11, 2016/in Advice, Video/by Jeph Maystruck

“A Gold medal is a wonderful thing, but if you’re not enough without it, you’ll never be enough with it.” -Irv Blitzer to Derice Bannock after Derice asked why he had cheated in the Olympics.

Winning isn’t everything.

At times it may seem like it is but coaches, captains, players, and parents all need to understand that winning isn’t the goal of team sports. Like Irv (John Candy) says, if you’re not good enough when you lose, you’ll never be good enough when you win. But we insist on focusing on the score or the team record, when’s the last time you heard someone worry about the team culture or player wellbeing? That’s because most of us don’t know how to run a team successfully. 

winning-isnt-everything

Focus on what’s more important than the win

We always talk to the team about being a team. We ask them if they’d want to play on a winning team if it meant they didn’t like their teammates. Most kids say it’s not worth it, other kids you have to make them think about it. When it comes to what really matters you end up caring about the person sitting beside you on the bench, the guy or girl blocking with you at the net, and the person offering a hand when you’re on the floor. Sport is more about learning how to be a good human then it is learning how to win.

Being a good human is the most important part of sports and life. Business people forget this a lot. They forget decisions they make effect the people around them. We forget as leaders that our job is service, not simply arrogant delegation, even though it’s easier. In the long run people look up to someone who said what they did and did what they said. We look up to people who do the right thing even in the moments where they don’t have to. That’s character. I love the quote:

“Worry more about your character than your reputation. Character is what you are, reputation merely what others think you are.” -John Wooden

Being a team is more important than winning

It’s the only way to coach. I used to thinking winning was the be all and end all. I had a couple of really hard seasons of coaching. I hated losing so much it ended up ruining relationships. Other coaches didn’t like me, athletes wouldn’t take me serious, people started hating this “win at all cost” mentality.

Luckily I woke up. 

I stressed and stressed about losing until the season I had with a really fun, yet terrible team. We lost all year long, at Nationals we literally lost every set of every match. That’s right, we didn’t even win a set within a game. Very sad as a coach…..if winning was your only goal. The athletes on that team taught me that winning wasn’t everything to them, they had fun. We had fun playing amazing teams, sure we were losing but we had a blast playing together. That team was 15u, and three years later Five of those boys played on a Senior Boys teams at Winston Knoll that won city’s, tournaments, and lost only five games before provincials. Pretty amazing season.

Losing teaches us something, every time

Every time I lose at Tennis to Garth I get better. Garth is a fire fighter, he’s much better at Tennis than me, but that doesn’t bother me. I don’t play Tennis to win, I play Tennis to get better at a fun sport, for the physical activity, and a chance to hangout with a friend.

Contrary to what most believe, winning doesn’t do a lot for you. Sure in the moment it feels good but you need to be playing challenging opponents, opponents that are going to push you further than you’ve ever pushed yourself.

Challenge yourself to get better. Stop focusing on winning, there’s much more to life. And as Irv says, you better be good enough in losing if you ever think you’ll be content with winning.

Being a good teammate is good enough.

Tags: advice, Coaching, inspiring, life, must watch, psychology, sports, video
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://strategylab.ca/wp-content/uploads/2016/10/Most-Important-Lesson-That-Cool-Runnings-Taught-Us.jpg 2828 4256 Jeph Maystruck /wp-content/uploads/2023/11/SL-2023-Logo-White-1030x363.png Jeph Maystruck2016-10-11 00:23:032016-12-14 20:15:22The Most Important Lesson ‘Cool Runnings’ Taught Us
You might also like
Time to Reconsider What You’re Sharing on Facebook (Part 1 of 2)
how often do you lose How Often Do You Lose?
what are you changing What Are You Changing? 
questions for your about us page 25 Questions To Help Improve Your About Us Page
I'm sorry I'm just too busy Stop Saying You’re Too Busy || Eps 37 of #InTheLab
You know what really grinds my gears The Condescending Customer Service Representative – Episode 14 #InTheLab
Search Search
Recent
  • Big Idea Camp 2026: Build what matters.Sep 9, 2026 - 3:33 pm
  • Skunk Works Book
    Books to Read: Impossible Things, People, Football, Skunk...Aug 23, 2026 - 3:25 pm
  • Don't confuse polish with value
    Don’t Confuse Polish With ValueAug 7, 2026 - 1:39 pm
  • What To Do in the Age of AI Built Websites and AI Built Everything
    What To Do in the Age of AI Built Websites and AI Built...Aug 5, 2026 - 1:51 am
  • What have YOU used AI for?-canada
    We asked 1,000 People in Canada: What Have You Used A.I....Jul 30, 2026 - 2:11 pm
Tags
#InTheLab advice bestof books books to read business strategy customer service education Human first innovation inspiration learning lessons marketing marketing strategy mindset online strategy presentations psychology quotes regina smarter thinking social media strategy stratlab teaching thinking video videos what is the future of marketing

Top Posts

  • KISSmetrics Infographic: How Do Colours Affect Purchases?
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • The 30 Best Ted Talks
  • The Final Essay by Steve Jobs
  • Hyperlink Anatomy: What are the different parts of a URL?

Some of our Favourite Blogs

  • How Do We Measure Your Website Strategy?
  • 33 Lessons in Neuromarketing
  • 27 Questions About Your Customer Service Strategy
  • 21 Questions About Your Search Engine Strategy
  • 3 Hacks That Will Make You Instantly Better at Instagram
  • The Top 10 Most Visited Pages on Our Website in 2022 and Why (Video)
  • 10 Ways To Help a Business That Cost You Absolutely Nothing
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • 50 Courses From 27 Different Universities, All For Free
  • 99 of the Most Creative Advertisements in the World
  • 7 Must Read Business Books in 2022
  • How To Get a Website To Rank on the First Page of Google (For a LOCAL company)
  • How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
  • Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower
  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Top Rated Service 2026
Google
Google star 1Google star 2Google star 3Google star 4Google star 54.9
4.9Google star 1Google star 2Google star 3Google star 4Google star 5
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
Write a review
Posted on Google Google
Mark Johnston profile picture
Mark Johnston
24 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A great group that does great work! High recommend!!
Posted on Google Google
Paula Estin profile picture
Paula Estin
15 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
Posted on Google Google
M. Tolley profile picture
M. Tolley
28 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
Posted on Google Google
Ben Hebert profile picture
Ben Hebert
28 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
Posted on Google Google
ReginaFlyerExpress profile picture
ReginaFlyerExpress
24 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
Posted on Google Google
Kyle Halvorson profile picture
Kyle Halvorson
31 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
Posted on Google Google
Garrett McMillan - GMAC Golf profile picture
Garrett McMillan - GMAC Golf
13 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
Posted on Google Google
Annette M Frazier profile picture
Annette M Frazier
11 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
Posted on Google Google
Northland Forest profile picture
Northland Forest
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
Posted on Google Google
Tanner Ewashko profile picture
Tanner Ewashko
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is the best!


  • Talk to us!
  • 306.535.9697
  • info@strategylab.ca
  • Visit us at Path Cowork
  • 200 – 1965 Broad St, Regina, SK
  • Home
  • About
  • Blog
  • Our Work
  • Community
  • Contact
  • What We Do
  • Website Development
  • Social Media Strategy
  • Videography & Photography
  • Marketing Strategy
  • Search Engine Optimization
  • Workshops & Presentations
© 12,021HE ? Made with ♥ in Regina, SK
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
  • Privacy Policy
  • Fulfillment Policy
Link to: 17 Must Read Books For 2017 Link to: 17 Must Read Books For 2017 17 Must Read Books For 201717-books-for-2017 Link to: How To Identify The Type of Person You Don’t Want To Work With // Eps 55 #inthelab Link to: How To Identify The Type of Person You Don’t Want To Work With // Eps 55 #inthelab How to identify the type of person you don't want to work withHow To Identify The Type of Person You Don’t Want To Work With // Eps...
Scroll to top Scroll to top Scroll to top