What were the Four Ps?
These four items were once vital considerations for the marketing world, indispensable for success. But their time has passed and, with the advent of the internet, a new era in marketing has dawned.
What are the Four Cs?
And why are the four “C’s” the new marketing norm? Let’s discuss.
Finally, a lot of the copy and writing on their site is done in a lighthearted, even funny way. I really enjoy a website that makes a relatively boring experience just a little bit better with humour.
They’ve established a community that goes way beyond a simple transaction.
So you see, we’re living in a completely different marketing era. What you did even five years ago may not be relevant today. You must constantly be measuring to understand where to make your largest return on investment and conversely, where you should be readjusting your strategy to systematically rid your marketing mix of useless tactics.
Have an example of one of the four C’s? We’d love to hear from you in the comments.
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