Product, Price, Place, Promotion. They’re dead. Though I can’t take credit for their annihilation, John Jansch talked about it in The Referral Engine.  The 4 Ps is what you were taught in Marketing class in University five years ago, from the text book that was five years old, based on cases that were 10 years old.  Hell of an education it was!

The four Ps are dead, enter the four Cs:

Content, Context, Connection, Community

But first, the funeral…