Moving Forward The Death of The Four Ps of Marketing
Product, Price, Place, Promotion. They’re dead. Though I can’t take credit for their annihilation, John Jansch talked about it in The Referral Engine…
Cheryl Lloyd
Strategy Lab has been amazing to work with! Brandon Wu helped build my website many years ago and is always quick to respond and assist if I have any questions or concerns. He is so kind and patient and I really appreciate his knowledge and professionalism. I would highly recommend.
Nicholas Villani
Carter at StratLab is an amazing web designer and coach. Not only did he create a spectacular website for the studio that I've co-founded, he's trained me on how to use wordpress, and is always available whenever I have questions. You wont regret going to StratLab for all of your website needs.
Steel Mace Valkyrie
Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!
Jeff LS Security
We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.
Doug Dimen
Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!
Smb Construction
Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.
Carter Bezan
I honestly don't even know where to start with this crew over at Strategy Lab!
We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with.
To say we were blown away is an understatement!!!
Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end.
They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted.
Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab.
We cannot wait to see what they can help us do in the next year!!
PS, we've only been working with them for 5 months!
Brenda MacLauchlan
Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab
Jenni Bast
The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!
Matt Robertson
Not all heroes wear capes.
We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned.
Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant.
If you want an innovative and energetic team to make your online presence shine; look no further.
- Talk to us!
- 306.535.9697
- info@strategylab.ca
- Visit us at Path Cowork
- 200 – 1965 Broad St, Regina, SK
Completely agree here Jeph. In the words of Jeff Bezos “You brand is what people say about you when you are not in the room” rings true so much in modern day marketing – that’s why the connection and community are so important. People no longer have one or two choices, they have thousands so it’s huge to become the one they know, they like and most importantly, they trust.
Hey Jeph, great post! Definitely agree that the four C’s are much more relevant today. I think the biggest driver of this is the transition to more of a two-way communication between businesses and their customers; brought on by the internet and social media. Before a business would be safe just throwing their four P’s out there and their customers couldn’t easily influence that message. Today customers can broadcast their views on a company far and wide over social media and the internet. Companies need to monitor what their customers are saying versus just sending our their own message. Today a company’s image is the sum of not only what they say, but also what their customer’s are saying about them. The four C’s are an evolution of the customer/business relationship.
Great Article, short to the point and very relevent – thank-you for sharing.