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Tag Archive for: winning
The Best Way To Answer The Phone
We’re in Fort McMurray visiting one of our favourite places, Layers Wellness. We’re sitting in the front room and the phone rings. All we hear is a cheery voice that bursts out:
“Layers Wellness, how can we make your day better?”
I instantly started laughing. How amazing is that phone greeting?
We’ve been to Layers Five times in the last two years and that’s the first time I heard such a unique greeting on the phone. I think they’re getting better and better at being more, well…”Layers-y” (caring, fun, thoughtful, warm, engaging, friendly, happy).
Too many organizations worry about their “brand” or their “marketing strategy” and they forget what really matters, all the little things. Instead of developing your next ad campaign, why not try to get your employees to come up with a way to build customer loyalty?
Stop blaming marketing for your customer service problems
Want more business? Start treating customers like friends instead of customers. If you want to be different than others, if you want to standout amongst your competition, if you want repeat business, care about your customers in a completely differently way. Layers Wellness does this regularly.
Focus on providing a unique style of customers service and you won’t need marketing
There Are Only Two Types of People In The World: “I cans” and “I can’ts”
Which one are you?
When a new challenge comes along do you jump on it? Do you tell yourself you can do it instead of the opposite? Good, I like you.
Or…
When someone asks you something to do and you’re unsure of, do you immediately say “NO”?
When someone asks you to do something uncomfortable do you try to avoid it?
You could be creating very detrimental habits that are going to affect your life in the future
When someone asks you to do something and you say “I can’t” you’re doing terrible things to your brain on multiple different levels. Your conscious mind likes the decision because you don’t need to try anything new, staying the same is easy. If all you do is seek out and perform tasks that are “easy” you’ll never learn.
Doing what’s easy or safe affects your subconscious mind too. Your subconscious mind thinks that any task you say “no” to is now something you can’t do, just because of your attitude not your ability. You’re creating a precedent for your mind to say, I can’t, I shouldn’t, I’m no good at that. Think if that was your attitude as a child? You wouldn’t have learned very much at all! In the long run “safe” doesn’t help anyone.
The Elephant and the Rider: your Conscious and SubConscious mind
Chip and Dan Heath from the book Switch tell us to be wary of what we tell our subconscious mind.
The now famous Heath Brothers compare your conscious and subconscious mind to that of an Elephant and a person riding it. Your conscious mind (the rider) in the grand scheme of your brain is quite small and relatively powerless compared to your subconscious (the Elephant). The catch is the Elephant (your subconscious) doesn’t choose what to focus on, it simply listens to the conscious mind. Hence the “power of positive thinking”, affirmations, goal setting, all have the same goal in mind, to tap into the power of your subconscious.
Be very careful what you ‘tell’ your brain
A coach at a volleyball camp when asked to do an underhand serve said those horrible, horrible words. I CAN’T. Basically saying “I have no courage, I can not even fathom doing this incredibly difficult task you have given me!” ANY volleyball player can do an underhand serve, let alone a coach!!!!
Then I realized I couldn’t convince her otherwise. She’d put up a wall to learned new things. Whatever her conscious mind told her she couldn’t do, her subconscious believe through and through. This is why this attitude is so bad for anyone.
When you say ‘no’ you’re telling people not to ask you ever again
As much as you probably don’t believe the Hollywood Blockbuster “Yes Man” movie, it’s a brilliant thought experiment. Saying ‘yes’ to as many opportunities that come your way is a great way to show others you’re willing to try new things, that you’re spontaneous, and that generally fun to hangout with.
When you say “I can’t” it’s like you’ve given up, it’s a defeatist attitude. And people don’t want to associate with defeated people.
NO MAN! NO MAN! NO MAN! NO MAN!
The opposite is that one friend you have had that never wanted to try anything new, that never would join the group or try anything new, every time you ask they have an excuse as to why not. Get far, far away from these people they are toxic and you don’t want to learn any bad habits from them.