I’ve heard this question a lot and people ask it all the time, how are you supposed to “be” on social media? Not just share this, talk to this person, what’s the norm? What are other people doing on social? Better yet, what are the best people doing on social? Read more
A couple years ago, 60% of apps were never even downloaded. That’s a startling stat. I’m sure it’s not exactly that bad now but geez, when it comes to apps we sure do have a choice, A LOT of choices. Before you demand your marketing department to “make a company app!”, make sure you do your due diligence. Before you just hop on the app ban-wagon make sure you’re solving a problem or entertaining us. Otherwise you’re boring us.
I’ve been there too, sitting alone on a Friday night wondering; how many people are actually on Twitter in Regina?
Well thanks to a wonderful tool called FollowerWonk we can now find out!
Followerwonk allows you to do searches for people on Twitter. You can search by location, by a word or phrase in the bio or by several different factors. Below the list is made up of people who have self selected their location to include the word “Regina”.
The list is ranked by Social Authority. Social Authority is a metric developed by Moz that helps cut through the vanity metrics out there and measures influence on Twitter. Who would have thought that gaining Followers wasn’t the only thing you use Twitter for.
I first sorted them by Follower count but it wasn’t cool to see all the bots and people who hired bots and the bots who hired people at the top of that list. This is a much better look at the Regina Twitteratti.
Want to find yourself or your ex-girlfriend from Highschool? Hold ‘Control’ and press ‘F’ then type your Twitter handle.
In other news check out some of the more recent blog posts on the Stratlab blog!
On sites such as Yelp, Trip Advisor, Urban Spoon, Google Reviews, a few bad reviews can ruin your company entirely. At the same time you can use these tools to give your company an unfair advantage.
So how do you ready yourself for the troll attack?
1. Kill em with kindness – if you’re a great company people will want to share your story.
Your employees should be brand ambassadors. They should be the ones promoting you and your story to everyone. “But Jeph, they aren’t, what do I do?”. If people aren’t sharing your story enough you have one of two problems, a) you have the wrong people on the bus* or b) your story isn’t good enough to share. Go back to the drawing board. If you story isn’t interesting enough let your staff come up with it. I love the quote from David Kelly, founder of the innovation firm IDEO “In a world filled with so much creative potential, it is dangerous to assume that all good ideas are found at the top.” -David Kelly, IDEO.
2. Make it everyones job to say nice things about your organization.
If your own staff don’t want to tell people about how amazing you are you have a problem. Why isn’t coming up with an internal word-of-mouth strategy not done by more companies? If your staff are excited about what you’re doing, if everyone that comes into your store feels that excitement, sooner than later the word-of-mouth will spread.
Why don’t more people come up with word-of-mouth strategies Jeph?!? Well I’m glad you asked. Few companies focus on word-of-mouth because its hard. It’s hard to come up with a viable plan, it’s even harder to execute it. Once you’ve executed it it’s still hard to hold your staff accountable for something that’s very difficult to measure. If you’re still have trouble with a word-of-mouth strategy move on to point 3…
3. Encourage word-of-mouth by offering an incentive.
If you’ve read any of Stephen Dubner’s or Steven Levitt’s Freakonomics series of books, shows or podcast you would completely understand why offering an incentive may be your best bet. If you offer an incentive people will keep it top-of-mind, they’ll be much more likely to share your message. Don’t assume people want to talk about you, assume you need to make it worth their while to spread your message.
*Wrong People On the Bus was an analogy coined by Jim Collins in Good to Great. Getting the right people on the bus is critical to any organizations success.
The New York Times (on purpose or not) leaked an innovation report which ended up being a scathing analysis of how far behind the times the Times really are. From one of the worldwide leaders in Journalism comes a humble look at their own efforts digitally. They recognize how behind they really are but it seems that they have a plan to become more relevant to a larger audience in the future.
Some important highlights of the 90 page report:
- Competition is increasing and some of their competitors are producing some massive numbers. EG: Flipboard getting more traffic to the New York Times’ own articles than the Times’ receives to its’ own site.
- The journalism industry is being “disrupted” with a cheaper easy to find version of “news”. The example given in the report is strikingly similar to Clayton Christiensen’s The Innovators Dilemma. In the book he talks about when entities get too large within their own industry, smaller, faster more nimble businesses innovate to create the future product offerings.
- They’ve named and provided stats on some of their competition. Some very familiar names on the list such as: Huffington Post, Flipboard, and Buzzfeed.
- The mentioned the NY Times “Influencers”. Every organization at one point will needs to know who their influencers are and how to leverage them.
The NewYork Times Audience:
- 30M web readers in U.S. per month
- 20M Mobile readers in U.S. per month
- 13.5M News Alerts audience
- 11.3M Twitter followers
- 6.5M E-Mail Newsletter Subscribers
- 5.7M Facebook followers
- 1.25M Print Subscribers
- 760K digital subscribers
- Discovery – getting our work in front of the right readers at the right place and at the right time.
- Promotion – we need better advocates of our over work.
- Connection – our readers are perhaps our greatest untapped resource.
This seems more like a game plan for ANY organization that wants to grow in this new digital world. They’ve identified that is has to start at their core if they hope to have any chance of surviving the disruption that the journalism/publishing industry is facing.
Some important quotes from the report:
“Digital staffers want to play creative roles not service roles.”
“We need makers, entrepreneurs, reader advocates and zeitgeist watchers”
“Evergreen content is appealing to readers if resurfaced in a way that is smart”
“The newsroom can fall into old habits about experiments like this one, raising concerns about turf, quality control and precedents.”
“One-offs are laborious, so we should focus on making such efforts replicable and scalable.”
They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.
So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.
In the presentation you’ll find:
- Some of the most important Tweets of all time
- 5 Myths about Social Media
- Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
- We finish off with 3 “How To’s”, tips on making you better on Twitter.
Here’s a video we came across one day scouring the annals of the internets. It makes a clear case as to why you shouldn’t be buying Facebook likes. With every fake like added to your page, every real person liking your page
will see less and less of your content. Basically, if you artificially inflate your your Facebook likes, you’re hurting yourself in the long run.
Many people can’t do it and Facebook isn’t for everyone. Brandon and I have agreed that Facebook isn’t something we want nor should be focusing on right now. Hence we don’t have an undated Facebook page. If you can’t put the time in, it isn’ worth it.I think this is a brilliant lesson for any situation in life where you have the choice to either a)work hard for something or b) take the easy way out and pay for it. The former is always the harder choice but it comes with a larger reward as well. It’s hard to come up with current and consistent content for Facebook. But if you do it for a long time you get faster and more efficient at it and over time you get a name for yourself. The keywords there are “over time” nothing on social happens over night.
On the other hand, if you do put in the time, you’re going to create a following and inspire a lot of people (COR does a great job of this on Facebook). COR doesn’t pay for likes on Facebook, they acquired them organically from people who love what they share. (that’s why I liked their page, go check out the images they share)
Anytime there’s a choice of the hard way or the easy way, take the hard way. You’ll be happier in the long run. And for crying out loud stop trying to buy influence on Social Media sites, be that Twitter, Facebook, Instagram or Pinterest. Buying influence never works.
What do you think? Can you buy influence?
1. Don’t ask me to like your page, Retweet you or buy something.
If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.
2. Your website sucks, so does mine.
I’m updating and improving my website today, what are you doing?
3. You can’t judge someone by their Twitter, Facebook or Instagram account.
You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.
4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.
Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.
Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.
5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.
Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.
6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.
As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.
7. We get it, you have a Facebook page, now stop inviting us to your events.
Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.
8. Nobody likes the “new” social network until everyone likes the “new” social network.
Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.
9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”
To each their own. Stop thinking you’ll know exactly what someone else would prefer.
10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.
That goes for all social platforms by the way.
11. I get it, you like Vine.
But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)
12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.
Few things make you look more unintelligent than poking fun at something you don’t understand.
13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.
They’re customer service and brand building tools. They are horrible at creating demand.
Finding Your Mustache: how to standout in a clean shaven media world
This was filmed in November in Saskatoon at the TCU Centre. I’ve done the Sharpening Your Competitive Edge conference for a couple years now. It’s always a great crowd. This years presentation was titled Finding your Mustache: how to standout in a clean shaven media world.
Hey Saskatoon, what are you doing September 18th? Sask Made Marketplace and Strategy Lab have teamed up to offer an afternoon workshop titled “Everything You’ve Heard About Social Media Is Wrong”. An afternoon workshop about your online marketing strategy.
You’ll learn about Twitter, Facebook, blogging, how to establish an online strategy (and how to measure it) and how to standout. You’re going to learn a lot.
When: Wednesday, September 18, 2013
Time: 1:00 pm to 5:00 pm.
Location: The Saskatoon Club, 417-21st East, Saskatoon
(Dress code in effect. Smart, casual business attire, no jeans.)
Cost: $50 – CAMA Members
$60 – Non-CAMA Members
Here’s some inspiring words from Meph Jaystruck…
Here’s a little video I put together about it…
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1