Tag Archive for: regina

A 2016 @stratlab Year in Review

Dec 31, 2016/in Regina, Stories/by Jeph

Those who think they can change Regina are the ones who do. -@Stratlab, 2016

What a year it was! The StratLab Fam had some ups and downs but all in all it was a stellar year! We said goodbye to Miranda, Jeremy, and Braedon. With a big smile we welcomed to the team Anastas, Brooke, Addison, and Marc. Whether it was some amazing new non-profts we got to work with, the visits to Fort McMurray before and after the fires, or hosting another wildly awesome Big Idea Camp, it was a another fun filled year.
Some New stickers, some old ones too!

NEW STICKER WEEK!! Remember, laugh more, whole ass one thing, donut be negative, go big, change the world, you’re frickin’ amazing!

A photo posted by Strategy Lab Marketing (@stratlab) on Jul 29, 2016 at 2:58pm PDT

“For he goes birling down a-down white water, That’s where the log driver learns to step lightly; It’s birling down, a-down white water, A log driver’s waltz pleases girls completely.”

A photo posted by Strategy Lab Marketing (@stratlab) on Jul 25, 2016 at 8:02am PDT

A few amazing trips to Fort McMurray for Brandon, Eddy and Jeph this year. A horrible tragedy but an amazing community rebuilding itself. A month after the fire Layers Wellness held a “Wild Fire” party, to celebrate the community that wasn’t broken, only made stronger. Read more

https://strategylab.ca/wp-content/uploads/2015/06/the-people-who-are-crazy-enough-postcard.jpg 3000 4000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2016-12-31 07:01:052016-12-31 19:50:56A 2016 @stratlab Year in Review

Welcome To The @StratLab Office

Dec 29, 2016/in Blogging, Regina, Video/by Jeph

Marc’s first day

if-you-want-to-go-far-go-alone

Kind of a motto around here. “If you want to go fast go alone. If you want to go far join us.” Stop trying to do things on your own and find an all-star team to help you.

Super Hero Office

We have a lot of “Super Hero” symbolism around the office. Jordan Mcfarlen told me a story about a time he visited Silicon Valley. He went to a place called “Draper University” and in the incubator part of Draper they had a “Hero Alley”. A place where the walls inspired you to be a hero. To be selfless, humble, hard working and to be a great teammate. We love it and our office will always have Superhero’s in it! Read more

https://strategylab.ca/wp-content/uploads/2016/12/purple-cow-in-the-office.jpg 1500 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2016-12-29 10:22:502016-12-29 10:22:50Welcome To The @StratLab Office

Are You Hiring? // Eps 56 #InTheLab

Dec 1, 2016/in Advice, Marketing, Regina, Video/by Jeph

Are you hiring?

I get this question more and more. The answer is always YES! And then the conversation usually goes to, “well can I drop off a resume?” and my response is always the same, “no”. I don’t want your resume because that’s not an efficient way to tell if you’re going to work well with our team.

I want to know what you bring to the table. What’s your super power? What are you REALLY good at? What could you do endlessly for hours and hours without needing a break? These are the things I need to know.

It also helps being a part of a successful team. Just because if it was a successful team then you know they had to check their ego at the door.

We want team players, we want people willing to learn, people who never say those horrible words “I can’t”, people who don’t give up and people that actually care about something. Those are the people I want to work with.

It was Lorne Schnell in University who told us something I’ll never forget. “The best companies are always hiring, they may not be displaying a help wanted ad but they’re hiring, you just need to make the right pitch.” It’s not verbatim but you get his drift. If you speak in terms of the company you want to work with, what problem can you solve? Read more

https://strategylab.ca/wp-content/uploads/2016/12/are-you-hiring-strategy-lab.jpg 1325 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2016-12-01 16:02:232016-12-14 20:18:17Are You Hiring? // Eps 56 #InTheLab

Pokémon a Go-Go? or Pokémon a No-No? | Eps 54 #InTheLab

Aug 31, 2016/in Consumer Behaviour, Regina, Video/by Jeph

A couple weeks back I got to interview Greg Moore from Look Agency here in Regina.

I love Greg’s opinion on marketing, he’s a genuine nice guy and tends to disagree with me a lot (that’s why get along so well).

Today’s topic: is Pokémon really a thing? Greg’s here to tell us why.

I love what he says about some things don’t need a goal, a monetary outcome or a defined purpose, Pokémon is such a popular thing to a wide variety of people. Sometimes it’s okay not to know why. Sometimes these fads come for a reason, we need to learn that reason and make the proper adjustments to our own organizations.

Here’s what Greg taught me: everything doesn’t have to have a defined “why”. Just because you don’t Ike something doesn’t mean others will follow. No matter how you feel about things, the crowd will always show you some truth to your idea.

As always, thanks Greg!

https://strategylab.ca/wp-content/uploads/2016/08/wp-1472655875106.jpg 593 1076 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2016-08-31 09:07:002017-01-03 00:13:25Pokémon a Go-Go? or Pokémon a No-No? | Eps 54 #InTheLab

Big Idea Camp 2.Alright Alright Alright

Jul 20, 2016/in Community, Innovation, Leadership/by Jeph

Last year’s Beta version of Big Idea Camp blew our expectations. The participants, the companies involved, and the sheer creativity these students brought to the camp was inspiring enough to grow it even bigger.

Just finished setting up the Big Idea Camp 2016 HQ! Going to be a wild 4 days, everything starts tomorrow at 9am!!! ????????@braedonmcleod

A photo posted by Strategy Lab Marketing (@stratlab) on Aug 1, 2016 at 4:29pm PDT

Enter Big Idea Camp 2.Alright Alright Alright!!!

4 days, 8 competitions, 9 corporate sponsors, 2 teams going head to head in the wildest, most creative business competition in North America.

All the fun starts August 2nd and goes till August 5th. Thanks to Cowork Regina for the office space they generously donated for the week. Some of what to expect for the week:

The Carmichael Outreach Diaper Challenge. Who can acquire the most amount of Diapers and donations for Carmichael Outreach!
The Creative Options Regina (COR) Postcard challenge. Who will design the winning postcard that we’ll print for COR on behalf of you!
The What The Food Truck Downtown Regina challenge. Who will win the Chop style “cook-off” in the park for lunch!
The Capital Auto 30-second spot competition. Which team with create the commercial that Capital Auto actually uses for their marketing material?!?
The Association of Regina Realtors Snap Chat Challenge! Who will complete the Snap Chat Scavenger Hunt first?! Get your filters ready!!!!
The #PulseCity Challenge. How do you sell an amazing superfood that widely unknown but a staple in our local farmers fields?
Financial Friday! A trip to Conexus Credit Union for several competitions with the topic being financial literacy! How well do you know #FinLit? Test your teams knowledge not only on financial literacy but also teamwork and creativity.

Huge thanks for all our sponsors who make Big Idea Camp happen. Conexus Credit Union, Association of Regina Realtors, The Home Expert Team, Carmichael Outreach, Capital Auto Mall, Creative Options Regina, Regina Downtown, Cowork Regina, and of course Strategy Lab.

Want to learn more about the funnest week of Summer? Check out the Big Idea Camp Schedule here.

https://strategylab.ca/wp-content/uploads/2016/07/Big-Idea-Camp-2.alright-alright-alright-regina.jpg 706 1024 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2016-07-20 09:36:542016-12-17 21:29:17Big Idea Camp 2.Alright Alright Alright

Your Favourite Show You’ve Never Seen // #SocialTV Season 2 eps 1

Mar 8, 2016/1 Comment/in Advice, Community, Marketing, Stories/by Jeph

Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.

A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!

Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.

Greg has a brilliant mind on marketing(works at Look Agency) and he does a podcast on hockey too. He also sends me articles like this….will this be on the test? Read more

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Business Stock Photography, download or DIE!!!

FREE Downloadable Business Stock Photography Vol 2

Mar 3, 2016/in Advice, Blogging, Regina/by Jeph

“Didn’t we bet you couldn’t go a week without wearing suspenders?”

“Guilty!”

Stock photography is cluttered with people wearing things that no one in their right mind would ever wear to the office. The ol Jean and suspenders combination? Ain’t nobody got time for that!

https://strategylab.ca/wp-content/uploads/2016/03/I-think-a-farted-feature-image-downloadable-stock-photos.jpg 897 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2016-03-03 18:22:572017-01-07 23:02:44FREE Downloadable Business Stock Photography Vol 2

The Braedon & Brandon Episode | Between Two Sequoias ||Eps 30 #InTheLab

Sep 14, 2015/in Community, Leadership, Regina, Stories, Video/by Jeph

The Braedon & Brandon Episode.

The highly anticipated conversation that fans have been waiting for, the hotshot in the office, the young gun hailing from North Regina, Braedon McLeod interviews the Strategy Lab co-founder Brandon wu. We recently added a couple folks to our “About Us” page. They’d been hanging around the office long enough so we felt it was necessary to explain what they’re doing before people start asking too many questions if ya know what I mean. 😉

This will go down in the history books as the conversation that changed a generation! Well not exactly, it did uncover some of the secrets to Brandon’s working style and Braedon does make you laugh when he talks sometimes.

Their comedic banter in the Strategy Lab office is nothing short of amazing. Braedon knows how to get under Brandon’s skin, and well everyone is really hard on Braedon ANY time he makes a comment that isn’t exceptionally brilliant. A day doesn’t go by without a lot of laughter. We really make a great team.

Most days Braedon just sits there and codes singing Shakira, and other days he just sits. The way those two talk about designing a website is truly remarkable. A seasoned vet getting grilled by the rookie just to ensure our name is associated with a top quality product. When you care a lot about what you’re doing you tend to get opinionated about your work. Ahhh, the life of a creative.

Watch the video, it’s pretty, pretty, pretty, funny.

Want to meet another fellow who hangs around our office an awful lot? Check out Eddy Alvaro talking about Logo Design here.

https://strategylab.ca/wp-content/uploads/2015/09/the-braedon-and-brandon-episode.jpg 1433 2551 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2015-09-14 22:47:022016-12-17 21:44:17The Braedon & Brandon Episode | Between Two Sequoias ||Eps 30 #InTheLab

The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29 #InTheLab

Sep 7, 2015/in Community, Innovation, Leadership, Regina, Stories/by Jeph

Born out of necessity the Hat Farm has grown into an amazing example of Social Enterprise.

Did you hear us on the radio? @cbcsask Afternoon Edition had us on, along with an online spread! Thanks for the support!—————————HAT FARM exists out of necessity; housing in Regina is grim. Racism rules, as we saw in recent housing listings in Prince Albert. Classism is rampant as many landlords refuse to rent to those on Social Assistance. People lack adequate personal and financial supports which are necessary for everyone to maintaining stable housing. Large populations are unable to obtain housing because the housing that could support their needs does not exist. HAT FARM exists to sell hats but also encourage discussion about what’s going on in your own neighbourhood. Get informed!

A photo posted by The Hat Farm (@thehatfarm) on Aug 25, 2015 at 9:19pm PDT

The Hat Farm started at Carmichael Outreach in Regina. Carmichael Outreach is a place where people can get clothing, food, a cup of coffee, help with housing, drug addiction, plus pretty much anything else people need when they have no where else to turn. In 2014 Carmichael Outreach served 53,689 meals to people in Regina. In 2015 it’s looking like that number will be closer to 70,000. They’re growing, and that’s not a good thing. I mean it is great people who maybe weren’t getting a meal last year have the chance to but as an organization they can’t just keep growing. Read more

https://strategylab.ca/wp-content/uploads/2015/09/Hat-Farm-on-Instagram.jpg 989 2951 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2015-09-07 12:51:562015-11-13 15:10:35The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29 #InTheLab

The Big Idea Camp Aftermath!!! || eps 27 #InTheLab

Aug 25, 2015/1 Comment/in Community, Innovation, Leadership, Regina, Video/by Jeph

We did it. A summer camp for one day, 5 challenges, six students competed in the craziest, widlest, most fun business challenges. In the end we had to crown one winning team.

https://strategylab.ca/wp-content/uploads/2015/08/wpid-wp-1440524270109.jpeg 1125 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2015-08-25 13:56:002017-01-08 23:12:06The Big Idea Camp Aftermath!!! || eps 27 #InTheLab

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Cheryl Lloyd

Strategy Lab has been amazing to work with! Brandon Wu helped build my website many years ago and is always quick to respond and assist if I have any questions or concerns. He is so kind and patient and I really appreciate his knowledge and professionalism. I would highly recommend.

Nicholas Villani

Carter at StratLab is an amazing web designer and coach. Not only did he create a spectacular website for the studio that I've co-founded, he's trained me on how to use wordpress, and is always available whenever I have questions. You wont regret going to StratLab for all of your website needs.

Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.