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Don't bash your competition

Stop Bashing Your Competitors || Eps 34 #InTheLab


I have a beef to make. Why do we insist on bashing our competitors? I mean, you have an obvious bias against them, they run a business that’s very similar to yours in YOUR industry. They probably even copied some of the stuff you do! Still not a reason to insult your competition.

Why shouldn’t you bash your competitors you ask? Well, several reasons. Read more

The most underrated activity in your life

The Most Underrated Activity In Your Life; Exercise || Eps 24 #InTheLab

The most underrated thing you can do for your life is exercise. There are so many positive side effects to physical activity that it’s almost insane how we live our lives sitting at a desk for hours on end. We learned that in school, businesses thought it was a good idea too, “hey put everyone in cubicles!”. What a terrible idea that was. Read more

Bad online reviews

How To Combat Bad Online Reviews

On sites such as Yelp, Trip Advisor, Urban Spoon, Google Reviews, a few bad reviews can ruin your company entirely. At the same time you can use these tools to give your company an unfair advantage.

So how do you ready yourself for the troll attack?

kill em with kindness

1. Kill em with kindness – if you’re a great company people will want to share your story.

Your employees should be brand ambassadors. They should be the ones promoting you and your story to everyone. “But Jeph, they aren’t, what do I do?”. If people aren’t sharing your story enough you have one of two problems, a) you have the wrong people on the bus* or b) your story isn’t good enough to share. Go back to the drawing board. If you story isn’t interesting enough let your staff come up with it. I love the quote from David Kelly, founder of the innovation firm IDEO “In a world filled with so much creative potential, it is dangerous to assume that all good ideas are found at the top.” -David Kelly, IDEO.

2. Make it everyones job to say nice things about your organization.

If your own staff don’t want to tell people about how amazing you are you have a problem. Why isn’t coming up with an internal word-of-mouth strategy not done by more companies? If your staff are excited about what you’re doing, if everyone that comes into your store feels that excitement, sooner than later the word-of-mouth will spread.

Why don’t more people come up with word-of-mouth strategies Jeph?!? Well I’m glad you asked. Few companies focus on word-of-mouth because its hard. It’s hard to come up with a viable plan, it’s even harder to execute it. Once you’ve executed it it’s still hard to hold your staff accountable for something that’s very difficult to measure. If you’re still have trouble with a word-of-mouth strategy move on to point 3…

3. Encourage word-of-mouth by offering an incentive.

If you’ve read any of Stephen Dubner’s or Steven Levitt’s Freakonomics series of books, shows or podcast you would completely understand why offering an incentive may be your best bet. If you offer an incentive people will keep it top-of-mind, they’ll be much more likely to share your message. Don’t assume people want to talk about you, assume you need to make it worth their while to spread your message.

*Wrong People On the Bus was an analogy coined by Jim Collins in Good to Great. Getting the right people on the bus is critical to any organizations success. 

Help people even when they cant help you back

3 Reasons Why You Should Do Favours For Other People

1. It makes you feel good. 

(^Article from Berkley citing several studies on why doing good deeds makes you feel good not just emotionally but biologically as well)

2. It’s the morally right thing to do.

As in, it builds good Karma. (In the Steve Jobs biography by Walter Isaacson he talked about the point in which Apple was coming up with iTunes. Everyone was stealing music on the Internet and Steve didn’t agree with that, he wanted a different solution. When the media was critical of iTunes in the beginning Steve was questioned about if iTunes was viable and if it would last, his response was “stealing music isn’t going to last, it’s bad Karma.”

Stealing music hasn’t stopped but iTunes has done very well since it’s inception. Jobs was right, we don’t mind paying a small amount for music, it’s the morally right thing to do.

Everyone could use a little more Karma.

3. The more people you’ve helped, the more people there are out there to help you in the future when you need it most.

Reciprocity suggests that doing things for others is the best way to help yourself in the long run. We’re all going to stumble in the future, we’re all going to make mistakes, you can guarantee it. If you help people without expecting anything in return, when you’re at your worst the people you’ve helped will step up and be there for you.

 

Go on, make some good Karma.

 

Help people, even when you know they can’t help you back.

Gas station attendant vs fast food restaurant worker

Why McDonald’s is a better first job than working at a gas station

We had this argument the other night.

Which is better at a young age; working at a gas station or working at a fast food restaurant?

My theory goes, at a gas station your job is very transactional. You want to pump gas, pay, and get the hell out of there as fast as possible. Making the working life of a gas station attendant one very lonely job where no one really wants to talk to you (not that it’s your fault).

At a fast food restaurant, McDonald’s till worker for argument sake, you have to interact with customers all day long. You can make people smile, make people laugh and also piss people off. But that’s a great lesson to learn at a young age, how to read and react to people. 

It’s not just reading people and reacting to what they say and do, it’s being self-aware in those situations to know when to step out of what’s expected and do the unexpected. To provide a higher level of customer service is an incredibly valuable skill to learn. A skill that is highly underrated in our world.

It’s hard to over deliver at a gas station, unless you can pump the gas like 8 times as fast, then, ummm yup! You’re on to something big! How else could you over deliver at a gas station though?  This is my justification that working at a service based job at a young age teaches you so much more than simple mathematics, punching buttons on a till and saying thank you, come again (not that there’s anything wrong with a friendly salutation).

Every day someone provides unbelievable service to someone who wasn’t expecting it.

Everyday we all have the chance to over deliver on something, to make someone smile, to make someone’s day. The easier your job allows you to help other people, the happier you’re going to be working for that company.

What do you think? What is a better job, working at a gas station or working at McDonald’s? 

What Is True Power?


In every relationship on the planet, whether that be a strong or a week tie, there’s a power balance in each and every one.

By power I mean authority but not in the traditional sense. You can have contrived power, this is classic dictatorship. This power balance is highly skewed towards the dictator and the further down the line you get that less respect they have for the person in charge.

In the 1993 classic, Schindler’s List, Oskar Schindler talking to Amon Goeth (a notorious Nazi Army Commander) about what real power is, Schindler defined it as “power is when we have every justification to kill, and we don’t”.
Power isn’t exercising your right to punish someone or do something negative. Power is realized or increased when one holds restraint and shows compassion.The-most-common-way-people-give-away-power Read more

Digital Darwinism

The Nine Laws of New Business Strategy

Adapt-or-die-strategy-lab

1. A room is always smarter than the one person standing in front of it. The challenge for leaders, coaches, teachers, and managers is taking advantage of connectivity, to inspire the pack to do the right thing. To inspire the tribe to keep reaching for more. To see their combined potential, to push them further than what any one of them could do on their own. To help internal communication. To improve culture. Read Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room by David Weinberger  

2. Your Brand is what Google tells you it is.  With a click of a button anyone in the world can find everything they can about you. If they don’t find very much they’re going to find your competitors and hire them instead. It’s a different world we live in, a world where we like to “meet people” online first before in person. What’s your Twitter handle, what do they look like on Facebook, where have you worked-checking the LinkedIn profile, and finally what does Google say about you? These are all questions you should be asking yourself before a competitor or a sneaky friend of yours finds those pictures of you from that Halloween party in University. Your Mother would not be proud of that picture. Read more

Quotes-change-happens

The Business of Belief [14 Brilliant Quotes]

I recently finished an amazing read by Tom AsackerThe Business of BeliefHow the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

It’s an easy read, not very long, and filled with wonderful little stories that teach memorable lessons in a simple manner. I loved the book and have since bought it for people. I really think you should pick up a copy, after all, don’t you want something to believe in?

I’ve heard this stat before but really puts into perspective the ‘maker’ culture we’re living in.

Every two days we create as much information... quotes-eric-schmidt-information

Read more

Are You Too Busy? Read this.

Please do us all a favour and Stop Complaining About How Busy You AreWe all do this too much these days.

Everyone is too busy.

The majority of what we do is waste time on things that ultimately don’t matter. We all could work a little smarter and plan our lives a little better. It’s not impossible.

Do you really think Jeff Bezos has more time in a day than you? Do you think Larry Page and Sergey Brin sleep much, much less than regular people and work more hours? Do you think the smartest CEOs, Entrepreneurs, and Leaders just work more hours than most people? Or is it something else? Read more

a good brand vs a bad brand in action

5 Words That Changed Everything

WestjetI was on a Westjet flight the other day, as per usual, like most of you do, I was finishing off one last tweet before I “turned off my phone” during take off.
This is usually when the flight attendant, playing the authority card says, “sir, can you please turn off your phone” in the same tone of an elementary school teacher scolding a young child.

I’m used to it, it happens pretty much every time I fly. Until, just the other day. The lovely flight attendant says to me “sir can you turn off your phone, after you’re done that message? in such a lovely tone too!
I didn’t feel like a child, I didn’t feel reprimanded, I didn’t feel like she was trying to flex her authority muscle. She added five words which entirely changed the request. Brilliant.

The next time you have a request for a customer, what could you add that would make it that much more pleasant?