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that’s why most events aren’t that good. How many presentations, conferences, lecture’s, speeches, keynotes, and guest talks have you been in that have completely bored you to death? It’s become an epidemic, and I hate it.
Start with: why will people remember this? Why will my event be different? How do we get people walking out after the event saying “holy $#!& that was amazing!!”. Maybe therein lies the secret: to create “holy $#!&” moments.
Most events aren’t meant to be remembered, but why not? Don’t you want your next event to go down in history as one of the best _________ of all time?
When planning you must ask how are we going to get people to remember this? If you don’t you’re almost guaranteed that people will do the opposite.
1. Don’t be risky, pick something safe to do.
2. Whatever you do, do not offend anyone.
3. Make sure everyone around the boardroom table agrees unanimously with the tag-line and marketing tactics.
4. When you get a complaint stop what you’re doing and conform to whatever the complainant says.
5. Make sure your campaign is targeted at the largest audience possible.
6. Don’t worry about selling your product, create the most amount of awareness as possible.
7. Don’t worry about increasing the bottom line, try to win advertising awards.
8. Find where your competitors are advertising and advertise there.
9. Put a QR code on your advertisement even if it’s on a billboard or a TV commercial, everyone uses QR codes.
10. Use words like competitive advantage, synergies, going viral, strategic alliances, impressions, and
11. Focus on the 4 P’s of marketing (Price, product, promotion, place).
12. Ensure you’re in full control of the message 100% of the time.
13. Don’t measure unless you have to and if you do, measure by ad impressions and campaign reach.