These quotes were found in eight different, wonderful books.
Killing Giants is a fascinating read especially if you like business strategy. I made more highlights in Killing Giants than any other book on my Kindle thus far.
The Big Leap is about taking on the habits of successful people and not self-destructing when finally achieving success. This book isn’t for everyone but a short read nonetheless.
Winning is a ridiculously smart book, Jack Welch is one badass CEO. You’ll get a lot out of this book, I use quotes from Winning in presentations all the time.
The Ad Contrarian is a breath of fresh air in our social media crazed world. Bob Hoffman is on a Podcast I listen regularly, he’s knows his %&$#. I like his point of view because you don’t always agree with it, but he makes you think about marketing in a different way. Read his stuff, he’ll make you smarter.
101 Contrarian Ideas About Advertising is similar to the Ad Contrarian in writing style and that’s about it. You’ll learn even more in this book. Bob is one of the influential voices on marketing of our present time.
The Impact Equation is by two of the smartest minds on online marketing and personal development. They give you a new formula to look at your social media strategy. I got a lot out of this book but I’d read Julien and Brogan’s first book Trust Agents first though.
Confession of a Madman is a hilarious journey through the life of George Parker, one of our fore fathers of advertising. He’s also on the Beancast (podcast) and swears his face off. He’s one of the ol’ boys. He doesn’t care about what anyone else says so you know he’s always being genuine. His book is entertaining with stories about his experience in the industry. Not a real heavy academic theory read at all.
A Whole New Mind by Dan Pink is a book you should read. It’s about how society is getting smarter and a different type of brain is helping us in the future. Full of stories and real life lessons you can apply. I highly recommend this book.
On Strategy…
1. It doesn’t matter how nice the packaging is if the product sucks.
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