Have you ever been out in public, bored or not knowing what to do and your first reaction is to grab your phone? You do it all the time. On dates, with family, during meetings, that device is becoming the death of you.
Just like any child you need to understand what you’re doing so eventually you can leave your security blanket behind.
I really encourage people in our office to turn off notifications on their phones. All that beeping and buzzing is annoying, really think about what those notifications are. Facebook? Instagram? Snapchat? Email? Really what you’re doing is getting small shots of dopamine to your brain, it’s exciting, it’s verifying you’re “cool” but how much of it is just noise?
Next to put into perspective what goes on in a given year of search on Google.
Finally when you get depressed about when someone says something bad to you online watch this:
Country Music artists read out angry tweets written about them.
I don’t think you can find a better song about the new online world. And Alanis Morissette just had a way speaking to my soul. Hope you enjoy!
Want to see a brand new website the @Stratlab team just launched? Welcome to Normanview Dental.
When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.
People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.
Don’t tell people to like your institution, give people reason to like it.
Don’t tell people to follow you online, give people a reason to like you online.
Don’t tell people to share something, give people a reason to share what you are doing.
- Uplifting News The subreddit
- A great list of College/University people to follow on Instagram
- How is a bad radio station like the public school system? <–This is the podcast I mentioned that was about School of One the New York State Project. It’s definitely worth the listen!
A “Cribs” style video to showcase your school
Tell your story as to why you’re going to school
The best University/College Recruitment Video Ever
The Top 500 University/College/Research Institutions in Canada
I’ve heard this question a lot and people ask it all the time, how are you supposed to “be” on social media? Not just share this, talk to this person, what’s the norm? What are other people doing on social? Better yet, what are the best people doing on social? Read more
They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.
So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.
In the presentation you’ll find:
- Some of the most important Tweets of all time
- 5 Myths about Social Media
- Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
- We finish off with 3 “How To’s”, tips on making you better on Twitter.
Here’s a video we came across one day scouring the annals of the internets. It makes a clear case as to why you shouldn’t be buying Facebook likes. With every fake like added to your page, every real person liking your page
will see less and less of your content. Basically, if you artificially inflate your your Facebook likes, you’re hurting yourself in the long run.
Many people can’t do it and Facebook isn’t for everyone. Brandon and I have agreed that Facebook isn’t something we want nor should be focusing on right now. Hence we don’t have an undated Facebook page. If you can’t put the time in, it isn’ worth it.I think this is a brilliant lesson for any situation in life where you have the choice to either a)work hard for something or b) take the easy way out and pay for it. The former is always the harder choice but it comes with a larger reward as well. It’s hard to come up with current and consistent content for Facebook. But if you do it for a long time you get faster and more efficient at it and over time you get a name for yourself. The keywords there are “over time” nothing on social happens over night.
On the other hand, if you do put in the time, you’re going to create a following and inspire a lot of people (COR does a great job of this on Facebook). COR doesn’t pay for likes on Facebook, they acquired them organically from people who love what they share. (that’s why I liked their page, go check out the images they share)
Anytime there’s a choice of the hard way or the easy way, take the hard way. You’ll be happier in the long run. And for crying out loud stop trying to buy influence on Social Media sites, be that Twitter, Facebook, Instagram or Pinterest. Buying influence never works.
What do you think? Can you buy influence?
Forget everything you’ve learned about having a presence on Twitter. Start over.
Twitter has never been about incessant self-promotion but, luckily, people have put up with businesses like yours repeatedly reminding them of your groundbreaking 10% off sale for quite some time now. The charade is over and patience is wearing thin.
Check out your past ten tweets. If more than two of them are telling your customers something about yourself, I’m willing to bet you’ve become white noise by now. Marketing is changing. At first, businesses thought it was good enough to just be on Twitter. That was never good enough and now, being a business who interacts a bit but spends most of your tweets bleeding brand information is the same as “just being there.”
The change is apparent. It’s 90% about what people are saying about you and 10% about what you say about yourself. Twitter and other platforms exist to allow you to listen – not to allow you to shout. It’s not an opportunity to be the one in a one-to-many scenario. Flip that megaphone around and be the one who listens to many. If someone’s mentioned you or your business on Twitter and you haven’t responded, take whatever cash you have in your pocket, crumple it into a ball, and toss it at the nearest waste basket. This is exactly what you’re doing. A response to one person is likely worth more to your company than a blanket promotional tweet to no one in particular. Not responding is the quickest way to form negative brand impressions in a world where there is no such thing as a neutral one. Grab that low-hanging fruit.
Luckily, the overwhelming majority of people and businesses are doing things horribly wrong. It’s never been easier to stand out. Create contrast. Think like Will Smith and flip that school uniform inside-out.
Your ears grow until the day you die. Your mouth does not. Coincidence? No.
Use platforms to be the one learning from many – not the one yelling at the desensitized masses.
You can start right now:
Three Simple Ways to Listen Online
As an add-on to my last post entitled “Time to Reconsider What You’re Sharing on Facebook” , here are the four reasons people share Facebook content:
1. To Make Their Life Easier
Here are two great examples of people posting with the intent of making some aspect of their life easier. Taron needs music for a soundtrack and Laura needs a goalie to play for her team. Each post also has an element of helping others *foreshadowing*…
2. To Build Relationships
If a nice pic of three great friends doesn’t strengthen their relationship, I don’t know what does. Seriously, though.
3. To Help Others
A nice music suggestion makes me happy. Thanks Danny.
4. To Craft Their Identity
We’re constantly posting pictures of things we like (maybe more so on Pinterest and Instagram these days), talking about issues that concern us, and stating our opinions on the absurd amount of people complaining about the weather these days. Originally, Facebook was all about crafting your identity when it was focused around actually listing your favourite bands and movies. Now, the ability to craft your identity lies in individual posts and the pages you like.
Now these are examples of people posting content that achieves these goals. For a business, create and post content that makes people’s lives easier, helps people forge relationships with you and others, is extremely helpful, and helps people craft their identity while identifying with you. And, of course, as illustrated below, make sure these posts fall in line with what people love about you. Discover this and get posting 2-5 times a week!
Don’t like us on Facebook!