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“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.” As soon as you claim to “know your ideal customer” you’ve lost. You no longer try to impress, you develop a standard operating procedure, you try and stream line your operation at the detriment of your customer. […]
It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways. Read more