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The Modern Day Security Blanket

The Modern Day Security Blanket

Have you ever been out in public, bored or not knowing what to do and your first reaction is to grab your phone? You do it all the time. On dates, with family, during meetings, that device is becoming the death of you.

Just like any child you need to understand what you’re doing so eventually you can leave your security blanket behind.

I really encourage people in our office to turn off notifications on their phones. All that beeping and buzzing is annoying, really think about what those notifications are. Facebook? Instagram? Snapchat? Email? Really what you’re doing is getting small shots of dopamine to your brain, it’s exciting, it’s verifying you’re “cool” but how much of it is just noise?

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Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

The New Age Marketing Rap | Edgar Alan Poems Vol 1

Everyone thinks they understand the marketing game.
But when you see their work, they’re so afraid to go against the grain.

“It doesn’t work on me”, everyone thinks they understand advertising.
Then they only buy pop-culture products by name brands, to me that’s not surprising.

The marketing world has been based on selling more eye balls, I need more exposure, more impressions, more branding!
The smart companies know that if they spend more on Customer service and making a better product, when the smoke clears they will be the ones left standing.

We’re about to enter the marketing war, you have no choice in this matter.
But it’s not about a bigger megaphone to try and create more useless banter.

We're about to enter the marketing war, you have no choice in this matter. But it's not about a bigger megaphone to try and create more useless banter

That’s what we don’t like, your boring message that’s supposedly tailored to my “demographic”.
Really you don’t care about my opinion of your product, you’re making a feeble attempt at increasing your website traffic.

The war of traditional versus the future, we’ve seen this battle before.
Older people don’t like to change but the younger generation can hardly wait for what’s in store.

Agencies have ruled over the marketing world for long enough, I wonder how they’re going to adapt.
When you work for one and offer an idea outside TV, radio, or print, you’re bound to get your hand slapped.

“Recommend billboards or TV, we make a quick 15% off every ad we sell!”
It’s this mentality at agencies that makes me think their business model is about to go through hell.

Monetize the website, monetize the Facebook, monetize our blog!
Figure how much profit we can make, heck put our logo on that dog!

You think I hate mass media, commercials are bad and have no use for the newspaper.
It’s not the medium, it never was, it’s your attitude I have a problem with, you sound like Don Draper.

it's your attitude i have a problem with you sound like don draper

You assume people want to hear about what your company has to say.
But for 98% of us we could care less about your company while going about our day to day.

Stop trying to get more exposure and stop interrupting me while I listen, watch and read.
Focus on the 2% and make sure you’re there the second your service is in need.

Have a conversation with your customers and realize you need feedback to grow.
Your other option is to listen to no one and change nothing, this last opportunity you will inevitably blow.

As marketing budgets get slashed and business models turned upside down, bankruptcy is no longer the “unthinkable”.
If you don’t want to adapt, if you don’t change the course. Always remember the titanic was touted as being unsinkable.

Experience will tells us it’s too risky to change, “focus on your strengths, don’t follow fads”.
Instagram and Snapchat seem like effort, it’s much easier just to buy ads.

Now here’s your warning, I’m delighted to let you know.
If you ignore the conversation and keep interrupting us, it’ll start to show.

You’ll alienate your loudest customers and they’ll be sure to let everyone know,
what an ignorant company you are and to your competition they’ll go.

The companies that will win have something you can’t get from an agency.
A dedicated tribe of people who care dearly about your company.

So fire the marketing department and hire a philanthropist or nine.
Begin your tribe by telling your story to the world online.

Written in January 27, 2012. Originally titled “The Marketing Rap”.

the braedon and brandon episode

The Braedon & Brandon Episode | Between Two Sequoias ||Eps 30 #InTheLab

The Braedon & Brandon Episode.

The highly anticipated conversation that fans have been waiting for, the hotshot in the office, the young gun hailing from North Regina, Braedon McLeod interviews the Strategy Lab co-founder Brandon wu. We recently added a couple folks to our “About Us” page. They’d been hanging around the office long enough so we felt it was necessary to explain what they’re doing before people start asking too many questions if ya know what I mean. 😉

This will go down in the history books as the conversation that changed a generation! Well not exactly, it did uncover some of the secrets to Brandon’s working style and Braedon does make you laugh when he talks sometimes.

Their comedic banter in the Strategy Lab office is nothing short of amazing. Braedon knows how to get under Brandon’s skin, and well everyone is really hard on Braedon ANY time he makes a comment that isn’t exceptionally brilliant. A day doesn’t go by without a lot of laughter. We really make a great team.

Most days Braedon just sits there and codes singing Shakira, and other days he just sits. The way those two talk about designing a website is truly remarkable. A seasoned vet getting grilled by the rookie just to ensure our name is associated with a top quality product. When you care a lot about what you’re doing you tend to get opinionated about your work. Ahhh, the life of a creative.

Watch the video, it’s pretty, pretty, pretty, funny.

Want to meet another fellow who hangs around our office an awful lot? Check out Eddy Alvaro talking about Logo Design here.

Everyone has a superpower

Why I Give Away Stickers Regularly – Episode 15 #InTheLab


Hugh MacLeod says the future of marketing is social objects. I wholeheartedly agree. That’s why I give away stickers regularly, I want someone to be inspired a week, a month, a year after I have met them.

"Never half ass Two things. Whole ass One thing." -Ron Swanson. Find this sticker and more because it's NEW STICKER DAY!!!!!

A photo posted by Strategy Lab Marketing (@stratlab) on

There’s something special about seeing a sticker you gave someone displayed in public. It’s like a badge of honour. If you can make stickers that make people feel good or inspire them, bonus!!

We all have a vested interest in making the people around us happy, why not encourage the people on your team with an uplifting sticker, postcard or (fill in the blank).

Stratedgy Lab Stickers - Weird equals Awesome Read more

Professional Stock Photos-the im ammused by a good book

Snapchat. Yay or Nay?

snapchat

Surprise surprise. Another social media platform is gaining steam. But can you really call Snapchat a platform? I suppose you can but, for those looking to grow their own platform, can it really be of any use? In a recent Six Pixels of Separation podcast (which I highly recommend you check out), Mitch Joel discusses the permanent internet vs. the impermanent internet. Snapchat falls under the category of impermanence.

Here’s a quick rundown for those unfamiliar with Snapchat:
1. A user takes a picture (or short video) using the app (the user can’t use pictures that already exist in your camera roll as you can with Instagram).
2.  They can then add rough animated sketches or text to the pictures.
3. A time limit/expiry time is set for the picture – making it only available to be seen for that length of time while the viewer holds a finger on the screen.
4. If a viewer decides to take a screenshot of the picture, they can do so successfully but the viewer will be notified.
5. The picture is then deleted forever.

In a world where many of us work hard to create content that will help us find our voice online and give us permanent credibility, Snapchat seems to be much too fleeting to be instrumental. This skepticism is met with even more pessimism from those who scoff at the app, calling it “sleazy”, “controversial”, and “obviously only for racy photos”.

Let’s consider the good, the bad, and some possible uses.

The Good: Snapchat has continued to bring enjoyment (on somewhat of a surface level) to its users who enjoy giving people a glimpse into their daily lives without worrying as much about how they look or how the Toaster filter affects their like count. And of course, fuelling our dopamine-driven social media world, is the busy nature of a person’s Snapchat inbox due to the ability to mass send pictures. The fact that Snapchat connects people can’t be disputed. It can brighten a boring workday, enhance an event, and give you a laugh you otherwise wouldn’t have had (and who can put a value on that?). My initial concerns were that Snapchat would become everyone’s default photo app – limiting Instagram use and hindering the spread of video apps like Vine. I’m starting to become more optimistic about its effect on apps like Instagram which, in my opinion, are bombarded with those low-quality-look-at-me-now pictures. Now these pictures can be shot out into the Snapchat world and expire like they should – increasing the overall quality of pictures posted to the ‘Gram.

The Bad: As you’d expect, and as the naysayers will attest to, Snapchat does get used for pictures that would otherwise not be taken or sent. It’s almost like “don’t worry, i’ll just snapchat it” will begin justifying things that shouldn’t be justified. Also, the “humour” sometimes goes a bit too far and “fun” is had at the expense of a person being photographed by adding cartoon drawings of things I’m sure you’ve seen or could imagine before the picture’s sent. Here’s a controversy resulting from inappropriate use of the app: Teens’ Nude Photos From Snapchat Lead to Investigation Also in the category of “bad” falls the fact that Snapchat’s impermanence makes it more easily classified as a time-wasting app – increasing doubt as to whether a business could use it in a positive, meaningful way.

Possible Usefulness: On that note, here’s where I’ll make a quick argument regarding its usefulness for a business. I ran into the organizer for the Regina Folk Festival the other day. She was carrying a roll of posters of the 2013 summer festival’s lineup on them. The lineup was to be announced the following day and the group of us sitting near her did all we could to convince her to give us even a one second glimpse. And now I’m sure you can see where this is going. How easy is it for a major festival to encourage people to add them on Snapchat with the incentive of advanced lineup “glimpsing”? I’ve spent minutes looking at full lineups for festivals and failed to notice a band that later sparks conversation with a friend. The amount of conversation resulting from a multitude of people each getting a one second glance at a small picture of the lineup would be an interesting thing to attempt to measure. Even if someone manages to take a screenshot, the idea of a “leaked” schedule can create even more conversation. It’s these kinds of things, that actually add some value for viewers who give companies the permission to speak to them, that will endure as we become more selective about who we follow, like, and listen to.

Conclusion: Check it out for yourself and let me know what you think. Would love to hear your thoughts!