This September I had the pleasure of speaking at, hanging out in the pool, and MCing the Royal LePage National Headstart conference. I didn’t have any expectations going in other than I knew Realtors liked to have fun, and well I like to have fun so I thought we may just get along!
I was blown away.
The people were incredible. I’ve only spoken at a couple of conferences, this was by far my favourite. I basically made 300 friends that week.
As I was reflecting on an amazing couple of days it was it dawned on me, these Royal LePage folks really get it, I learned a TON. And here is what I learned.
1. If it’s not fun it’s not worth doing!
Those who think they can change Regina are the ones who do. -@Stratlab, 2016
What a year it was! The StratLab Fam had some ups and downs but all in all it was a stellar year! We said goodbye to Miranda, Jeremy, and Braedon. With a big smile we welcomed to the team Anastas, Brooke, Addison, and Marc. Whether it was some amazing new non-profts we got to work with, the visits to Fort McMurray before and after the fires, or hosting another wildly awesome Big Idea Camp, it was a another fun filled year.
Some New stickers, some old ones too!
A photo posted by Strategy Lab Marketing (@stratlab) on
A photo posted by Strategy Lab Marketing (@stratlab) on
A few amazing trips to Fort McMurray for Brandon, Eddy and Jeph this year. A horrible tragedy but an amazing community rebuilding itself. A month after the fire Layers Wellness held a “Wild Fire” party, to celebrate the community that wasn’t broken, only made stronger. Read more
How The Golden Rule Applies To Your Social Media Strategy
Common sense is not so common when it comes to social media. “Businesses act too much like businesses online” – Conrad Hewitt
Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.
It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon, @BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.
With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.
1. A room is always smarter than the one person standing in front of it. The challenge for leaders, coaches, teachers, and managers is taking advantage of connectivity, to inspire the pack to do the right thing. To inspire the tribe to keep reaching for more. To see their combined potential, to push them further than what any one of them could do on their own. To help internal communication. To improve culture. Read Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room by David Weinberger
2. Your Brand is what Google tells you it is. With a click of a button anyone in the world can find everything they can about you. If they don’t find very much they’re going to find your competitors and hire them instead. It’s a different world we live in, a world where we like to “meet people” online first before in person. What’s your Twitter handle, what do they look like on Facebook, where have you worked-checking the LinkedIn profile, and finally what does Google say about you? These are all questions you should be asking yourself before a competitor or a sneaky friend of yours finds those pictures of you from that Halloween party in University. Your Mother would not be proud of that picture. Read more
Underwhelming leadership, a reactive approach to technology, and a communications strategy that hasn’t evolved since 1999. This is the sorry state most nonprofits find themselves in. Leadership’s difficult to change, technology changes too much to understand, and marketing teams with a bad case of the “but it’s what we’ve always done!’s” syndrome.
You’re worse off than you thought if you don’t admit to having a problem.
The good news is that there is hope for you. Change isn’t fatal, not adapting is. Below are three thoughts on why I think many nonprofits are becoming obsolete. Agree or disagree, let me know in the comments below.
1. It’s never been easier to create a nonprofit.
It’s easier to start a business today, for and not for profit, than it was 20 years ago. The fact that you can start a nonprofit without leaving your couch (over simplification) is bound to increase the amount of entities that are started. The ease of entry to the market has caused an influx of nonprofits starting and subsequently dying before they had the chance to see the light of day all because some other organization with a more pressing issue moved into town. They cannibalize the publics’ wallet share for donations, with more and more organizations asking people for charitable dollars, the more difficult it is for charities to acquire the donations they used to collect with little to no effort.
Solution: Create loyalty. I weird concept for a nonprofit? Not anymore. How do you create loyal contributors? How do you increase repeat donations? How do you set up a referral engine for giving? Every organization is a little different but if you can Answer these questions for your nonprofit and you’re half way there. Keep reading for the other half.
2. There’s a nonprofit overseas needs more help than yours does.
The worldwide need for nonprofits is much more apparent. We communicate worldwide in real time now, problems on the other side of the world are now our problems too. As we learned with “Kony 2012”, within a couple clicks (or Retweets) I can see what some of the most important issues are today. And yes, we’re not always right in our first impression and sometimes we support organizations which later we regret (insert Kony 2012 into this category).
In the future we’re going to be exposed to the horrors of our world overseas and in the furtherest places on Earth from where we currently reside. Geography doesn’t matter. When humans need help on the other side of the world wallets begin opening and all those charity dollars that went to the local chapter of the Lions club all of a sudden left the city, province and country.
Solution: Make an emotion connection with the problem you’re solving and the intended audience. The only reason donor dollars are going out of country is that there is a major perceived(real or fake) need for aid in other parts of the world. Rarely do local nonprofits make a compelling case as to why you should donate to your local food bank versus feeding children in a third world country. Find peoples heart strings and gently tug on them. First and foremost we Canadians need to ensure the wellbeing of our people so that in the future we can help other areas of the world.
3. We’re all looking for something to believe in and your organization isn’t doing it for me anymore.
As countries develop and generations get older, people look for ways to feel fulfilled, a purpose per se. This is getting increasingly more difficult. But more and more people are looking for alternative ways to get that rush in the bottom of their stomachs. That moment when you realize you’ve actually changed someones’ life for the better. Volunteering for an organization is one way to achieve this feeling.
Our world isn’t about to get less confusing (quite the opposite actually) and “giving back” is still an easy way to get that feeling that you’re putting a dent in the universe. With the decline of traditional spiritual/religious paths, the Y Generation and Millennials need a new outlet to find their own spirituality, a feeling found through serving others. But we’re not loyal to a fault. If your mission is getting stale, if your strategy has never evolved, if you’re behind on technology, you’re giving people a great reason to check out your competition.
Nobody wants to board a ship that’s sailing nowhere.
Solution: Define (or redefine) your why. The reason your nonprofit exists. Develop the model of how you’re going to scale the impact you’re creating. Remember, a nonprofits ‘brand’ isn’t the logo or the advertising, or the website, the ‘brand’ is what the organization has done. Events ran, program put on, people affected. If you want a forward thinking brand set a BHAG, empower your people, try new initiatives, acquire feedback, and constantly improve upon last quarters results. Simple as that.