Welcome to the creative lottery, whether you stumble upon this by coincidence or a wonderful friend of your told you about this page you are very lucky. Whether you’re just starting with design or you want to perfect your craft, a session with Dr. Eddy will blow your creative mind. You’re going to need Photoshop, Illustrator will help too, over a four week period expect your brain to start leaking creative thoughts. You’ll be designing in your sleep, crafting beautifully design toast art every morning. This class will literally change your creative life.
Do you love the way things looks? Are you even a small fan of art? Do have a more than serious relationship with pizza? This creative class could be for you!
What will you learn about design and photoshop?
- The Four rules of design (Colour, Contrast, Subtlety, Simplicity)
- How to use basic Photoshop tools (the basic 15 quick keys in Photoshop)
- How to use masks to edit photos without changing the original file
- How to find and install new fonts and use new fonts in photos
- How to design a basic logo, stickers, postcards, posters
- How to create files for print as well as files for the website (and knowing the difference between the two)
- How to pick a colour scheme that looks good and goes well together
- How to downsize a photo without losing quality
- How to quickly edit a photo to make it look good
In all seriousness, the cost is $149, basically to cover the cost of Dr. Eddy’s Pizza. You get four classes on four Friday’s in a row (June 9, June 16, June 23, June 30 @ 6pm-9pmISH). You’ll be making logo’s, updating brochures, making postcards, designing and creating murals downtown Regina, heck anything you can imagine, you can create.
Put your PJ’s on and pop on by the @StratLab office, you’re going to learn a TON and have a blast doing it.
Stop Buying Brand Names!
Ten years ago as an angsty little marketer, I wanted to explore why I was leaning more and more towards “No-Name” Products, so I wrote this; The No-Name Strategy. You know the No-name brands, every supermarket has their “own”. At Superstore: No Name, and President’s Choice. At Safeway, Select (my Grand parents never bought regular pop), at Sobey’s it’s Compliments, at Costco it’s Kirkland.
Almost every grocery store has their own brands which tend to be cheaper than their comparable branded counterparts. So why are we buying the more expensive one? Do you feel you trust it more? What bad stuff could be in the generic version?! For a long time I’ve bought generic pop citing that I still can’t taste the difference. Though teaching my first class I did divulge the fact that when I first moved out of my house and living with a roommate, we used to purchase no-name pop for the house but branded Coke or Ginger Ale if we were going to a party, why in the heck would we do such a thing?
It’s moments like this that I love marketing for, moments that make you feel so humble, so, well, dumb in moments of pure showing of ego.
The fact that we didn’t want to be seen at a party with “No-name Cola” was a sign of where our confidence was at. After all, you know what the studies show, the larger the brand name on your chest, the smaller the ego. Or what the economics community calls Conspicuous Consumption; buying things to signal to others your wealth. Not a healthy practice to be into, I know because for the majority of my life I loved brands, wore brands, and had to have the new “cool” thing.
Buying quality products is one thing, refusing to purchase items because they are unbranded is silly. The problem with that is it’s not sustainable and teaches the wrong lesson. Life’s not about stuff. It’s about impact, experiences, and love. Things help you measure your status, but the moment you purchase something just because “you can” doesn’t mean you should. Humility goes much further than the person with the newest “thing”.
You aren’t in the in crowd unless you’re doing what the cool people do! Who decides what’s “cool”? Since the dawn of time some people have just been better trend setters than others, those that understand it know what to look for. They easily convince us to buy the next iPhone, headphones, Xbox, TV, etc. The best brands are the ones to trust…..right? You can’t possibly buy the generic brand, can you? Read more
How do you pick a website domain?
Two words: chat roulette
YES, finally someone answers all those questions we’ve had over the past two years about domain names and best practices for picking a URL. It’s changed so much because of how competitive search engine results have become.
At one time you could have bought the domain name “www.ReginaWebsites.com” and you’d get all the organic traffic for people search for websites in Regina. Times have changed. You can’t just “get” to the front page by setting up a keyword heavy domain name. Yes there will be exceptions to the rule and if you’re on the front page of Google with very little work it won’t last long.
Make it brand-able and pronounceable
Why You Should Run Your Business Like a Good Landlord.
Yasher Zareh, Director of Operations at Nighthawk Properties in Regina (a property rental and building management company here in Regina), is interviewed by our very own Conrad Hewitt Chief Social Officer at Strategy Lab and a current renter in Regina. Conrad asks about the relationship you have to keep as a landlord. With the assumption you want to maintain the best relationship as possible with your renter.
It’s a delicate relationship. As a landlord you deal with family emergencies, building emergencies and whatever other kind of emergencies you have to deal with.
You can’t be a jerk anymore! You have to maintain a positive relationship with your renters.
Communication is so vitally important. In 2016 where everything is digital and you can text anyone anything! We get lazy in our communication. We don’t use a phone call when we can text and no context is shared in a text message Nd we have a communication breakdown. It IS 2016 that’s what makes phone calls so much more important to use.
“Your property is your brand. Every time someone comes into contact with your brand(property) they either like it a little more or a little less.” -Conrad Hewitt
How The Golden Rule Applies To Your Social Media Strategy
Common sense is not so common when it comes to social media. “Businesses act too much like businesses online” – Conrad Hewitt
Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.
It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon, @BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.
With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.
Being Different Doesn’t Mean Being Goofy
It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways. Read more
This week Eddy and I are talking about perspective. Why do we trust designer? What do create professionals see that others do not? What’s so special about having taste?
Trust your designer
There’s a reason they are a designer, they have perspective. Trust them. Any creative needs some free reign over what they’re doing, they are artists after all. Don’t micro manage any creative process, that’s a great way to create something extremely mediocre. Read more
T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).
We’re the stereotypically friendly and polite to the rest of the world.
How cool is that?!?
We were in Las Vegas, leaving to the airport to go home and my worst fear happened. I forgot to tip the bellhop who kept our bags all day long. And everyone knows you don’t mess with Karma before a flight!! What do you do, our cab was driving off!
Like any decent Canadian person would do, you stop the taxi. Run out to the bellhop counter and leave the tip you forgot to leave, no questions asked. I did just that. When I returned to the taxi, the following line out of the taxi drivers mouth was the best,
“Oh you folks must be from Canada!”.
He was right. I laughed and said, “how did you know?!? Is our accent THAT bad?!”. “No” he replied, “it was the good deed that tipped me off! No one is that nice, other than Canadians!”.
This is the second time in a foreign country people have told me Canadians are the nicest people. Personally I couldn’t be happier with that stereotype.
But remember, when you travel aboard, you HAVE to be nice to people. You have to be friendly, and you have to be polite. Lets keep this reputation going that Canadians are the nicest people in the world.
Happy Canada Day!
Featured image photo credit: Found on reddit
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Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1