Why: Question the status quo.
How: By leading with design inside and out, we create user friendly, highly intuitive devices.
What: Phones, music players, computers, tablets that are some of the best on the market. All having a similar clean design and simple interface.
Why: Make air travel easier.
How: By empowering employees to be decision makers they are responsible for the culture they create.
What: Employees that actually care about you as a customer as well as treat you like a friend, telling a joke on a flight, or giving you an extra chocolate wafer because you accidentally “misplaced” your first one.
(online stationery retailer)
Why: Be the supplier of choice.
How: By doing things over and above what was expected, not just once, but every time, it creates a culture of over delivering.
What: The stationary you order (business cards, post cards) is of the highest quality (American Psycho style) and always comes with fun packaging. The Postcards came in a pack that says on the outside in bold lettering “Slower Than Email” . Every time I’ve ordered anything it always comes at least 4-5 days early.
Great product + fun packaging and design = loyal customers
Why: To equip the very best athletes (and anyone striving to be) in the world.
How: By having the best athletes in the world use and endorse your products over and over.
What: 99% of all wannabe sports enthusiasts think they’ll be “just like Kobe” in the shoes, or putting just like Tiger with the clubs.
Why: To keep Regina safe, together.
How: By putting “public service first”.
What: respectable, professional, service.
UofR Alumni board
Why: To build pride.
How: By engaging with alumni, providing valuable services and creating a community of like-minded people.
What: several events, scholarships, sponsorships, to award alumni, and support UofR events.
Regina Volleyball Club
Why: To grow volleyball.
How: By creating an experience for all athletes in the club that makes them want to come back again and again.
What: teams, programs and camps that people talk about after, that people come back to year after year. Every positive experience creates a future customer.
(online news publication)
Why: Make people laugh at news.
How: create stories that people want to share.
What: satirically, yet brilliantly written faux news articles that millions of people consume every day.
Why: It’s where my homies learn
How: by creating a different, more engaging school experience
What: classes that get attended more, students that learn more, teachers that achieve more.
Why: to make the impossible possible (at affordable pricing!)
How: by working smarter and caring harder.
What: websites, workshops, online advertising, social media, and marketing strategies that get talked about.
Creative Options Regina
Why: to create a culture of gentleness
How: by practicing the four pillars of gentle teaching
What: a different style of day-time care for people with disabilities.
Why: to end homelessness in Regina
How: by thinking about homelessness differently and being proactive in how you deal with it.
What: a housing first initiative that focuses on the root cause of homelessness.