How do you measure what you’re doing?
This is what sets us apart from most. We measure everything. With Google Analytics you can measure a lot, the report below is percentage click through rate on the Strategy Lab homepage, this report is free and if you have Google Analytics hooked up you can see what your website looks like.
Google Analytics is good but it’s more of a lag measure. It tells you the outcome of what’s happened, no necessarily what you need to change in the future. That’s why we use Moz, they’re one of the best Online Marketing companies we’ve ever come across, they’re great.
Using Google Analytics and Moz is alright but it still doesn’t guarantee success, you have to set a simple goal. What page on your website is more important than any other page? What page do people go to before the perform the number one actions you want them to?
Below are examples of the Google Analytics Reports we use. The first one if the Traffic report. It shows where the traffic to your website is coming from.
Google Analytics Traffic Sources Report
Google Analytics Top Pages Report
We use this report to understand where people are going on the website, how long they’re staying on each page, and the traffic source they came from to land on that page.
For most website, the most valuable page is the “Contact Us” page. Think about it, the second someone goes to your contact us page they’re ready(or almost ready) to buy. You’ve almost converted them, your job now is to finish the sale (which you will of course). What we do is increase the amount of people to your Contact Us page.
Whatever your number one page to get people to view is, we measure it and increase traffic to that specific page. We monitor our efforts in a dashboard similar to the one below.
Have some questions about Search Engine Optimization or online strategy? Don’t be a stranger, call, write, fax (ok don’t fax), let’s grab a coffee or frozen yogurt and talk about it!
If you want to see some of the websites we’ve done check em out here –> Freaking Awesome Clients