Loading
StratLab Marketing
  • Home
  • About
  • What We Do
    • Website Development
    • Photography & Videography
    • Graphic Design
    • Social Media Strategy
    • Marketing Strategy
    • Search Engine Optimization (SEO)
    • Workshops & Presentations
  • Our Work
  • Blog
  • Community
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
be weird be awesome be loved

One of The Most Remarkable Non-Profit Organizations in the World

Jul 30, 2017/in Human Resources, Innovation, Leadership, Marketing, Regina, Stories, Strategy, Video, Website/by Jeph Maystruck

“Be weird. Be awesome. Be loved!”

This was the latest sticker COR had printed and left out in a container on a table just inside their office. A circular container that has the likes of stickers, postcards, magnets, stress balls, pens, you name it. All with similar bright colours and uplifting messages. The table they are on is located by the pinball machine, just down the hall from the coffee bar and to the right of the foosball table, and PS4 complete with beanbag chairs for optimum gaming comfort.

This isn’t your regular not-for-profit organization

I’ve never met anyone with the same consistent energy. COR has its own unique culture and brand. Talk to their employees family members, even people who don’t work there any more, you’ll hear nothing but amazing stories about how gentle teaching has changed their life. They don’t run the organization like a regular non-profit, they do things different and they don’t apologize for it. COR is a breathe of fresh air in an industry that was getting stuffy.

COR is an inspiring organization. You don’t have to go far to hear some of these stories:

“Being WITH one another is one of the main lessons I have grown to appreciate since being introduced to Gentle Teaching.”

“Gentle Teaching has pushed me to be the best support and friend possible”

“A culture of gentleness for me has come naturally by genuinely caring for the three gentlemen I serve.”

Or check out one of their “COR Cribs Episodes”

COR Cribs: Episode 2 from Creative Options Regina (COR) on Vimeo.

That’s right, a few years back we even filmed “COR Cribs” Episodes to showcase some of the wonderful people (and their cribs) who are a part of the COR family.

Creative Options Regina (COR) started just over 7 years ago and has now grown into a one-of-a-kind organization. They’re consistently leaders in the disability sector, at a time when most non-profits are struggling to find their relevance in the new internet driven world, COR has a different approach. They don’t tell you to support what they’re doing, they inspire you to want to support what they’re doing, to be a part of the tribe they’re growing. The attitude is infectious, caring about people is number one at COR and through the philosophy of Gentle Teaching COR is transforming how we care about individuals.

Gentle Teaching isn’t just a COR thing, it’s an everyone thing

A year into working with COR it had dawned on me, gentle teaching wasn’t just a COR thing, it could impact our own business. Being person centred in how you work and how you treat people is a very liberating act. Putting individuals needs before your own and not trying to change others but adapt yourself to see the world through their eyes. What an amazing moment. The best teachers and consultants will always tell you they learn more from the people they serve then the people there to learn. We’ve learned a lot from COR.

Gentle Teaching changed the way we work at StratLab. The way we use empathy in decision making and how we go about helping others, it all stems from what we’ve learned at COR. Relentlessly trying to learn more about others, always adapting ourselves and striving to help those around us. Anyone can learn from COR and any company has a lot to gain from working with a fast moving non-profit.

4to40 Inclusive Employment

4to40 – Connecting Job Seekers With Employers

Three years ago Michael (at COR) championed the committee that started 4to40. With several others (Sasktel, University of Regina Campus-For-All, and us!) COR began what is now that fastest movement in Canada helping people with a disabilities to get a job. The title represents the amount of hours one is expected to work to be an “employee” at your company. COR was really the catalyst behind 4to40 and made sure it was sustainable beyond just a year.

It’s easy to do what you did last year. To do whatever the team has done for the past twenty years. But you know what’s hard? Doing what’s different. As competitive strategy for non-profits, collaborating on ideas and being willing to launch them shows you’re not just trying to run an organization but change an industry for the better. Non-profits that think like entrepreneurs, that invent their future by championing a cause

Gentle Teaching International

Gentle Teaching International – connecting a global community

Last year COR took on the challenge of redeveloping the “Gentle Teaching International” website. Since we’ve been working with COR they have always lived the “Gentle Teaching” philosophy and taking over Gentle Teaching International website it allows COR to speak to an international audience. They are literally leading the world in how to live and breathe the gentle teaching philosophy. How inspiring.

COR championed a cause that no one else in the world who was connected to Gentle Teaching could champion. This is precisely why I look up to COR, they do the right thing, even when it costs money, in the end, doing the right thing will always benefit you. 

Thanks for being such an inspiring COR.

-Your friends at @Stratlab

be weird be awesome be loved

 

 

 

Tags: attitude, bestof, Human first, inspiring, lessons, Non-profit marketing, non-profit measurement, regina, smarter thinking, strategy, what is the future of marketing
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://strategylab.ca/wp-content/uploads/2017/07/be-weird-be-awesome-be-loved.png 782 1240 Jeph Maystruck /wp-content/uploads/2023/11/SL-2023-Logo-White-1030x363.png Jeph Maystruck2017-07-30 15:07:022018-01-08 23:20:26One of The Most Remarkable Non-Profit Organizations in the World
You might also like
By The Way You Are Awesome How To Actually Teach Entrepreneurship
What Does Strategy Lab Actually Do?
How democratic is your workplace How Democratic Is Your Company? Eps 62 of #InTheLab
Where do you want to go?
7 Buzzwords You Need to Stop Using at Business Meetings & in Life in General 7 Buzzwords You Need to Stop Using at Business Meetings & in Life in General
11 Facts You Need To Know About Your Brain
Search Search
Recent
  • Big Idea Camp 2026: Build what matters.Sep 9, 2026 - 3:33 pm
  • Skunk Works Book
    Books to Read: Impossible Things, People, Football, Skunk...Aug 23, 2026 - 3:25 pm
  • Don't confuse polish with value
    Don’t Confuse Polish With ValueAug 7, 2026 - 1:39 pm
  • What To Do in the Age of AI Built Websites and AI Built Everything
    What To Do in the Age of AI Built Websites and AI Built...Aug 5, 2026 - 1:51 am
  • What have YOU used AI for?-canada
    We asked 1,000 People in Canada: What Have You Used A.I....Jul 30, 2026 - 2:11 pm
Tags
#InTheLab advice bestof books books to read business strategy customer service education Human first innovation inspiration learning lessons marketing marketing strategy mindset online strategy presentations psychology quotes regina smarter thinking social media strategy stratlab teaching thinking video videos what is the future of marketing

Top Posts

  • 30 Podcast Episodes You Need To Listen To Before You Die
  • The 30 Best Ted Talks
  • The Final Essay by Steve Jobs
  • Where do you want to go?
  • What is "Flexing"? And Why You Shouldn't

Some of our Favourite Blogs

  • How Do We Measure Your Website Strategy?
  • 33 Lessons in Neuromarketing
  • 27 Questions About Your Customer Service Strategy
  • 21 Questions About Your Search Engine Strategy
  • 3 Hacks That Will Make You Instantly Better at Instagram
  • The Top 10 Most Visited Pages on Our Website in 2022 and Why (Video)
  • 10 Ways To Help a Business That Cost You Absolutely Nothing
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • 50 Courses From 27 Different Universities, All For Free
  • 99 of the Most Creative Advertisements in the World
  • 7 Must Read Business Books in 2022
  • How To Get a Website To Rank on the First Page of Google (For a LOCAL company)
  • How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
  • Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower
  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Top Rated Service 2026
Google
Google star 1Google star 2Google star 3Google star 4Google star 54.9
4.9Google star 1Google star 2Google star 3Google star 4Google star 5
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
Write a review
Posted on Google Google
Mark Johnston profile picture
Mark Johnston
24 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A great group that does great work! High recommend!!
Posted on Google Google
Paula Estin profile picture
Paula Estin
15 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
Posted on Google Google
M. Tolley profile picture
M. Tolley
28 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
Posted on Google Google
Ben Hebert profile picture
Ben Hebert
28 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
Posted on Google Google
ReginaFlyerExpress profile picture
ReginaFlyerExpress
24 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
Posted on Google Google
Kyle Halvorson profile picture
Kyle Halvorson
31 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
Posted on Google Google
Garrett McMillan - GMAC Golf profile picture
Garrett McMillan - GMAC Golf
13 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
Posted on Google Google
Annette M Frazier profile picture
Annette M Frazier
11 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
Posted on Google Google
Northland Forest profile picture
Northland Forest
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
Posted on Google Google
Tanner Ewashko profile picture
Tanner Ewashko
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is the best!


  • Talk to us!
  • 306.535.9697
  • info@strategylab.ca
  • Visit us at Path Cowork
  • 200 – 1965 Broad St, Regina, SK
  • Home
  • About
  • Blog
  • Our Work
  • Community
  • Contact
  • What We Do
  • Website Development
  • Social Media Strategy
  • Videography & Photography
  • Marketing Strategy
  • Search Engine Optimization
  • Workshops & Presentations
© 12,021HE ? Made with ♥ in Regina, SK
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
  • Privacy Policy
  • Fulfillment Policy
Link to: How Safe Is Your Job? Link to: How Safe Is Your Job? How Safe Is Your Job?how safe is your job Link to: How To Be The Best Salesperson In The World Link to: How To Be The Best Salesperson In The World How To Be The Best Salesperson in the worldHow To Be The Best Salesperson In The World
Scroll to top Scroll to top Scroll to top