Have you ever found yourself stumbling into some sketchy website, peppered with lazy formatting, blurry pictures, and stock photos?  Sites like those aren’t likely to get much business. But it takes more than just avoiding these obvious pitfalls to make your website “trustable“. It needs to be easy to understand and navigate, engaging for users, and most importantly: human.

If your website feels like some sort of sterile operating room, people aren’t going to feel comfortable spending time on your site and engaging with the content you put so much work into. For example, a subtle, complimentary colour palette pairs well with a clean, spacious design to keep users from getting intimidated. A slight sense of humor may even put a smile on their face, and evidence suggests that if you manage to make someone smile, they’re much more likely to give you their business.