Where the magic happens

Week 1 – What is Entrepreneurship?

16 Surprising Statistics About Small Businesses – Forbes Article

Entrepreneurship =>Impact – Seth Godin

Entrepreneurship in Canada Ranks #2 in the World – CBC Article

Some of my favourite books on Entrepreneurship

The E-myth Revisited

Zero to One

The Hard Thing About Hard Things

Purple Cow

The Steve Jobs Biography

Week 2 – Starting our business

Watch this:

In this class we are going to start our very own business from a generous donation from the folks at Strategy Lab. By the end of class we will need to:

  • Pick a business name (if not UpliftingTshirts.com then what?)
  • Determine everyone’s role (Jeph is chairmen of the board)
  • Set goals and an outline to take our company to market in 8 weeks

What you’ll hopefully learn:

  • List advantages and disadvantages of small business ownership. (Class discussion)
  • Relate personality and organizational characteristics required by successful entrepreneurs. (3 in 30)
  • Examine environments that are conducive to small business success. (WTF?)
  • Relate reasons why some businesses succeed and others fail. (Cool!)
  • Describe the similarities and differences between the entrepreneur and the manager. (See book E-Myth Revisited)

What the bigger reason why people go into entrepreneurship? 


1. Pick the title you want on your business cards!

2. Also look up ten websites about t-shirt companies, start-up marketing, entrepreneurs, etc. We will be discussing in class.

Week 3 – is it feasible? (All the fun that Feasibility testing can be)

  1. List the four stages of the entrepreneurial process.
  1. Identify the various sources of ideas for new ventures.
  1. Summarize the non-quantitative aspects of evaluating business opportunities.
  1. Describe the methods by which an entrepreneur can enter a market with a product or service.
  1. Recognize the ways that an entrepreneur can develop a strategic competitive advantage.
  1. Discuss the types of information available to assist in the quantitative analysis of selecting a small business and illustrate how that information can be used.
  1. Identify a systematic way to quantitatively assess an industry and evaluate the financial feasibility of a specific small business opportunity.

The amazing video we watched….

Week 4 – Pros and Cons of a business plan – why you’ll need two

One for the bank and one for yourself. We will be putting together the latter.

Week 5 – Legal requirements – what they don’t tell you in Business School

An amazing video from the Stanford Entrepreneurship program

Week 6 – Midterm

Week 7 – How to analyze a small business (what the hell are you looking for?)

Disrupting Beliefs: A new approach to business model innovation

Week 8 – How much will it cost? (Financing your startup Or shoe string budgeting)

Week 9 – How do you market a startup? (does marketing actually exist for a startup?)